Baker joins the team of more than 120 battle-tested chief marketers in delivering go-to-market strategies and executive business leadership to mid-market companies

BOSTON, MA – September 7, 2022 – Visionary executive marketing leader Dina Baker has joined Chief Outsiders, becoming the latest fractional Chief Marketing Officer available for immediate engagements with the mid-market companies who comprise Chief Outsiders’ client base.

A strategic marketing and communications leader with experience that ranges from startup to Fortune 50 companies, Baker is noted for working with CEOs at consulting, professional services, healthcare, and technology firms to reposition brands, develop brand strategy, and build high-performance teams.

Prior to joining Chief Outsiders, Baker was defining the distinctive B2B brand positioning platform for the Americas as the VP of Marketing for insurtech firm, iptiQ. Prior, Baker developed strategy and managed the growth marketing from a position of thought leadership and innovation as Head of Marketing and Communication at the professional services and software firm Cambridge Systematics.

Baker also has served as a senior marketing executive for the Public Health Management Corporation and for global Fortune 50 enterprises Cigna and DuPont.

“Excelling at digital and traditional marketing, creative execution; media and stakeholder relations; and internal and external communications, Dina balances near-term goals and long-term strategy with immersion in the mission, vision, and business objectives,” said Deborah Fell, managing partner, Chief Outsiders.

Baker earned her B.A. in English from Cornell University.

About Chief Outsiders

Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 120 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past nine years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com