In a recent article for Site Pro News, Chief Outsiders CMO Kim Salzer discusses what B2B and B2C companies can learn from each other and how they are more alike than many marketers realize.

HOUSTON, TX – December 5, 2019 – While countless marketers have opined on the differences between B2C and B2B marketing, the line between the two has recently been blurred. This shift is happening, in part, because more brands serve both consumers and businesses, as when a B2C luxury bed sheet startup lands a contract with a national hotel chain. Even the companies situated squarely on one end of the B2C⁠–B2B spectrum are destined to lose out if they fail to learn from the other side.

The companies willing to innovate—by testing and adopting new methods pioneered by B2C, B2B, and even direct-to-consumer (D2C) brands—have a huge opportunity to stand out in 2020 and beyond.

What’s the key reason to stop parsing out B2C and B2B strategies? Find out by reading CMO Kim Salzer's recent article on Site Pro News. 

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 65 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.