Kim Salzer

About Kim Salzer

Kim Salzer focuses on demand creation to drive profit through great product, acquiring users, creating desire and leading talented teams. Driving innovation to ensure the cycle continues, she helps companies develop strategies and build brands for long-term growth and sustainability. Having developed some of the world’s most recognized brands (Clorox Disinfecting Wipes, Call of Duty, among others), Kim excels in developing Brand Value Propositions, Brand Family Hierarchies, Product-Market Fit, Product Positionings and corresponding Product Roadmaps.  An underlying component across all of her roles has been building the digital capabilities to support the brand goals, including forward-thinking acquisition strategies as well as long-term customer retention. As a consultant, Kim has advised various high growth companies in a variety of environments spanning Fortune 500 to start-ups on brand strategy, growth marketing, digital capabilities and organizational structure.

How Kim has Helped Businesses Grow

• Improved CPA by 30%+ and transformed early-stage marketing team to best-in-class, effectively balancing brand and performance and marketing priorities at Ozobot, across Shopify and Amazon.
• Grew revenue by 300% and reached profitability in 3 years building a best-in-class team at Gifts.com and reimagining the business into an e-commerce marketplace platform with personalization tools and extensive content.
• Drove 68%+ unique visitor growth year over year and a 4.5-star rating in the App Store releasing new mobile experience and interstitial mobile ads and landing pages at Citysearch.
• Grew the Guitar Hero business +$300MM in under one year running long-term planning, forecasting, P&L management, music/talent licensing, hardware inventory, game development, downloadable content and marketing at Activision Blizzard.
• Achieved 1 million+ users and $400 million in year one, surpassing goals by 100% at Electronic Arts leading Pogo subscription service, developing concept, name, logo, target, positioning, pricing, prizing, user tour, and marketing plan.

Published Works

• YFS Magazine: Bed Bath & Beyond's Downfall: A Cautionary Tale for Retailers 
• Happi: How Beauty Industry Marketers Can Leverage Artificial Intelligence to Create Loyal Customers
• SiteProNews: B2C and B2B marketing are converging: Will you adapt?

Executive Experience

• CMO, Ozobot
• GM (CEO), Gifts.com
• GM, Citysearch
• VP Marketing & Product, Linden Lab/Second Life
• VP Global Brand Management, Activision
• VP Marketing, The Learning Company
• Director of Product Marketing, Electronic Arts
• Brand Manager, Leiner Health Products
• Brand Manager, The Clorox Company

Clients Served

• True Religion Jeans
• LeapFrog
• IKIN (Mobile Hologram Technology)
• SAWIN Service Automation, Inc. (Computer Software)
• Red Pitaya (Electronics)
• World Gym International (Health, Wellness & Fitness)
• Street Smarts VR (Law Enforcement & Military)
• VizSource (Live Events using AR)
• Milani Cosmetics
• RoC Skincare
• DIFF Eyewear
• Ultimate Gamer
• Original Gamer Life (Blockchain & NFT Metaverse)
• Darwin’s Natural Pet Food
• StatHero (Daily Fantasy Sports)
• The Ready State (Health, Wellness & Fitness)
• Sommsation (Online Marketplace Platform)
• PEScience
• Consumer Technology Startups - Numerous Advisory Roles
• Three Bird Nest (Women’s Fashion)
• Home Science Tools
• Ultimate Sack
• Fishsoft (Video Gaming)
• Cara & Co

Education

• B.A., Communication Studies, University of California, Los Angeles
• MBA, University of California, Los Angeles - The Anderson School of Management

Testimonials

"I want to express our heartfelt gratitude for Kim’s leadership, vision, and dedication over these past ten months. Under her guidance, Three Bird Nest has been able to expand our network to bring on best-in-class partners that ingrain incredibly well into our culture and act as a true extension of 3BN. In addition, her work on our Brand House and Buyer Personas has helped tailor our external messaging and craft our Brand Guidelines.  Her support and guidance are greatly appreciated."

Prem Chand, CEO of Three Bird Nest

 

"My Team and I really valued working with Kim Salzer with Chief Outsiders as our fractional CMO for four months. This was long enough for Kim to dive in and really understand our business, our marketing challenges, and provide real solutions. Kim completed audits and delivered actionable strategies the very first month. She then added additional marketing strategies each of the following months as she explored other channels and opportunities. Kim made specific actionable recommendations on everything from brand to website, customers and markets, B2C and B2B, email to digital advertising, and resourcing – she covered all the major marketing areas in four months!  We now have a clear marketing roadmap to guide improvements for the next two years. Kim was also a great mentor to my head of marketing, helping her to quickly grow in her marketing leadership. The four months with Kim was one of the best business investments I’ve made in the last 10 years. I admit I was skeptical at first, but Kim delivered on the promises made by Chief Outsiders and more."

Frank Schaner, CEO and Founder, Home Science Tools

Download Kim's Resume Here