eBook: Navigating Tariff Impact

How manufacturers and mid-sized businesses can navigate tariff-driven pricing pressure and transform it into competitive advantage.

Tariffs aren’t just another rising cost. For manufacturers, they create a unique challenge: charging more for the same product—without adding value—just to maintain profitability.

That’s not just a pricing issue. It’s a go-to-market issue.

In this free eBook, we explore how mid-sized businesses can respond more intelligently, align cross-functional teams, and uncover growth opportunities amid tariff disruption.

You’ll walk away with insights, tools, and real-world strategies to help your business move from reaction to resilience—and from cost burden to market edge.

What You'll Learn:

✅ Why tariffs are different from typical cost increases
✅ Smarter strategies for passing on cost without losing customer trust
✅ How to reshape sourcing into a strategic advantage
✅ Mistakes to avoid when responding to tariffs
✅ Playbooks to turn market pressure into competitive positioning

Chapters Included:

1. Tariffs Aren’t New—But Your Response Should Be
2. Selling Through Tariffs: Avoiding the Pricing Trap
3. Buying in a Tariff Economy: Smarter, Not Cheaper
4. The 5 Biggest Mistakes Leaders Make Around Tariffs
5. From Cost Burden to Market Edge

Authors

Per Ohstrom
Partner & CMO

Rob Godlewski
Partner & CMO

Aaron Gutowski
CSO

Dawn Werry
Partner, CMO, & CRO

🎁 Bonus:
Get a free 30-minute review with a Chief Outsiders CMO or CSO to evaluate your strategy and response.