William Collins

About William Collins

William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. He helps organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. His customer-centric approach to marketing leads to better targeting, clearer messaging, and impactful results.

How William has Helped Businesses Grow

• Drove 20%+ YOY revenue growth for Teknion designing and executing growth marketing strategies. 
• Launched a SaaS data quality management solution, defining and creating the product positioning, messaging, and go-to-market plan, driving $250K in ARR in the first 3 months.
• Identified and drove $200 million+ in new digital revenue over 5 years at the Freeman Company as a key driver of strategic initiatives.
• Delivered 16%+ YOY growth in a $200 million+ e-commerce channel through effective redesign, merchandising, and cross-sell/upsell initiatives.
• Added over $1 million in top-line revenue to the digital portfolio leading the acquisition of EMEA technology company.
• Improved provider cash flows by 15-20% through the implementation of revenue cycle management solutions at Heartland Payment Systems. Drove margin growth of 26% YOY with a comprehensive strategy.
• Generated $19 million in gross margin managing healthcare payments portfolio with $4.4 billion in annual processing volume.

Client Resources

• All In On AI? A Practical Approach To Leveraging AI
• Growth Gears: The Buyer's Journey
• Earn the Right to be Heard as a Brand

Executive Experience

• CMO, Teknion Data Solutions
• VP-Digital Strategy, The Freeman Company
• President, Digital Works Consulting
• VP Healthcare Vertical Strategy, Heartland Payment Systems
• VP, Product Management, Alliance Data
• VP Sales and Marketing, Atrana Solutions
• Director of Consumer Marketing & Strategy, Verizon Communications

Clients Served

• Jitterbit
• PeopleElement
• Insightful Partners
• Blue Edge Infrastructure
• Red Banyan
• XeoMatrix
• TBC
• Anderson Technologies
• Boast AI

 

How William Has Helped Clients Succeed

• Grew SQLs by over 50% and led integration initiatives on two key global acquisitions.
• Improved SQLs 3x while reengineering key sales and marketing pipeline processes.
• Developed and launched a new identity, new brand, and new website for the client leading to key partnership signing to scale their business.
• Rebuilt marketing and partnership programs resulting in 30% YOY revenue growth.
• Developed and implemented foundational marketing programs including HubSpot implementation, Messaging & Positioning, high-performing websites, and strategic marketing playbooks for both of their brands resulting in new closed-won revenue.
• Revamped marketing program to create a sustainable and predictable demand gen program for SaaS HR technology company.
• Mentored junior marketing talent enabling them to improve skills, marketing EQ and achieve promotions to senior positions.

Education

• MBA, Baylor University
• BS, Marketing, Montana State University

Download William's Resume Here