Tara Weymon Leonard

About Tara Weymon Leonard

Tara specializes in digital transformation -- integrating modern marketing strategies with sales enablement to create seamless customer-centric experiences that drive acquisition, conversion, and sustainable, profitable growth. With 25 years of Fortune 500 and B2B marketing experience, she brings high-impact big company expertise to small and mid-sized businesses, leveraging digital to help companies scale faster, compete smarter, and maximize long-term value. Tara bridges strategy and execution, utilizing AI-driven automation, optimizing operations, and accelerating measurable results efficiently. Known for her engineering-meets-creative problem-solving mindset, Tara delivers data-driven, high-converting digital strategies that drive immediate impact and lasting competitive advantage.

How Tara has Helped Businesses Grow

• Drove 12% YoY sales growth and 10% cost savings leading digital transformation and B2B marketing overhaul for a design and manufacturing company’s largest strategic initiatives.
• Delivered a 35% increase in marketing-qualified leads, with a 4x higher conversion to proposal, accelerating revenue pipeline and strengthening market leadership.
• Achieved 14.5% retail sales growth and retained #1 position as the North America market leader in luxe prestige fragrance. Built and executed a digital-first strategy increasing brand awareness and customer acquisition to deliver 34% e-commerce growth.
• Drove year one launch results 15% above plan and year two 28% increase for cosmetic subline sales, leading 360 marketing plan development, 3-year strategic planning, and social media influencer initiatives.
• Accelerated revenue growth 18% leading development and implementation of global portfolio strategy, embedding competitive and customer insights into marketing to drive customer loyalty and repeat purchases.
• Delivered 8% brand growth and 3% category expansion repositioning and revitalizing a $450 million brand through digital-first customer engagement and e-commerce strategy.
• Led turnaround of 18% business decline, developing and aligning a data-driven brand repositioning strategy and high-ROI marketing approach, driving a 22% increase in customer retention and 13% boost in purchase frequency for a $350 million business.

Executive Experience

• Vice President, Global Enterprise Planning | MillerKnoll (formerly Herman Miller, Inc.)
• Vice President, Global B2B & Field Marketing | Herman Miller
• Vice President, North America Marketing | The Estée Lauder Companies
• Executive Director, North America Marketing | The Estée Lauder Companies
• Senior Global Brand Manager | Unilever
• Brand Manager | Cadbury Schweppes Americas Beverages
• Assistant Brand Manager | The Procter & Gamble Company

Education

• MBA, University of Michigan
• BS, Chemical Engineering, Purdue University