Renato Pelissaro

About Renato Pelissaro

A results-driven marketing executive with 20 years experience at global organizations such as Microsoft, Yahoo!, McKinsey, and PayPal, Renato is known for bridging strategy development and hands-on execution, with a proven track record of over $800 million in incremental margin impact across his career. His strong business acumen, data-driven approach, and structured marketing processes have resulted in sound brand positioning, customer acquisition and revenue growth programs across B2C and B2B organizations. With expertise in P&L management, Renato leverages AI and data-driven insights to optimize marketing performance. Multilingual and tech-proficient, he brings a strong background in marketing strategy and driving operational efficiency.

How Renato has Helped Businesses Grow

• Drove $600 million margin impact in two years implementing new product launches, client acquisition strategies, and client engagement tactics servicing B2C, B2B, and personal loans, and acquiring business units of a global bank.
• Shifted a loss-prone digital bank company strategy focus from near prime clients to early investors, resulting in a $150 million EBITDA contribution.
• Reorganized a 180 people marketing organization improving processes and using AI to increase productivity delivering $9 million in annual savings.
• Engineered a comprehensive transformation in customer acquisition and CRM strategies reducing CAC by 60% and increasing LTV/CAC from 4.1x to 11.4x.
• Drove 72% revenue growth in 2 years leading strategy, marketing, business intelligence, market expansion, and customer service organizations, integrating the entire demand generation chain.
• Produced a 49% lift in repeat purchase rates implementing CRM programs powered by value potential and propensity models to personalize communications at scale.
• Drove $120 million incremental revenue, 37% YoY client base growth, and 49% increase in transactions per consumer exceeding company goals in B2C and B2B clients acquisition and engagement.
• Worked with startups and scale-ups in different industries structuring their growth plans, and supporting their fundraising process from end-to-end, having raised over $60 million in VC and PE funding.

Executive Experience

• Chief Growth Officer, Bank Safra
• VP, Products Strategy, Pluxee
• Chief Growth and Strategy Officer, dr.Consulta
• Global Consumer Sr. Director, PayPal
• Market Development Director, Yahoo!
• Associate, McKinsey & Company

Education

• MSc, Business Administration, USP - Universidade de São Paulo
• BS, Communications, USP - Universidade de São Paulo