Molly Spatara

About Molly Spatara

As a proven marketing strategist, Molly excels at translating business objectives into comprehensive marketing programs that drive sustainable growth. She partners with leadership teams to modernize marketing operations, implement right-sized demand generation programs, and strengthen market positioning through differentiated brand strategies and thought leadership. With experience scaling companies from mid-market to enterprise, Molly builds and leads high-performing teams while ensuring seamless alignment across product, sales, and customer success functions.

How Molly has Helped Businesses Grow

• As VP and GM of SAP's Intelligent Spend Management and Business Network, led global marketing and demand generation resulting in multi-year, double-digit revenue growth.
• As VP and CMO of SAP Fieldglass, helped scale the business from $100 million to $300 million by transforming marketing into a revenue driver; orchestrated market-leading position through brand transformation and thought leadership.
• Positioned Accenture as an authority in advanced analytics through product marketing, thought leadership, and strategic acquisitions; developed GTM strategy and launched cornerstone capabilities.
• Helped launch and scale Accenture Digital (now Accenture Song) as a category leader while driving market development and growth.
• Built and scaled Accenture’s digital marketing capability. Led digital marketing transformation across lines of business, industries, and geographies and transformed accenture.com into a central marketing and recruiting platform.
• Introduced digital GTM model for Accenture Recruitment Marketing, helping to reduce cost/hire by 90% while meeting talent targets for the business.

Executive Experience

• VP and GM, Marketing, SAP Intelligent Spend and Business Network
• VP, Brand Experience, SAP Intelligent Spend and Business Network
• VP and CMO, SAP Fieldglass
• Marketing Director, Accenture Analytics
• Marketing Director, Digital Marketing, Accenture Digital
• Senior Director, Digital Marketing, Accenture

Education