Mike Rosenberg

About Mike Rosenberg

A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.

How Mike has Helped Businesses Grow

Chief Outsiders - Client Work Highlights

• Baker Home Energy: As fractional CMO since March 2021, Mike drove +37% revenue growth in 2023, following +34% in 2022 and +26% in 2021, by scaling digital marketing, launching new TV and radio campaigns, and implementing automated marketing programs via ServiceTitan, Salesforce, and Pardot.
• Woodfin (HVAC & Plumbing): Executed GTM strategy, leading to Q1 sales tracking +12% YoY, after improving SEO, launching a new website, and implementing automated marketing campaigns.
• Geoscape Commercial Solar: Increased lead volume by 22% and sales by 24% in 2023 through a marketing strategy overhaul, HubSpot migration, and vertical-focused campaigns.
• Davis-Ford HVAC: Led a +19% increase in leads by optimizing SEM, launching outbound email/SMS campaigns, and implementing ServiceTitan Marketing Pro.

Highlights Prior to Chief Outsiders

• Propel Media: As Chief Revenue Officer and COO, Mike grew this digital advertising start-up’s revenue from 0 to over $120MM in less than 5 years, resulting in a 2015 public exit, by launching new user acquisition programs, new advertising products, and international expansion.
• LeadPoint: As CMO, grew revenue from $3 million to $12 million and inbound lead volume by 500% in multiple lead-gen verticals.
• NowRx: As CMO, increased annual revenue 127% via re-branding, including a new website, logo, corporate design, marketing automation platform, customer referral program, and multiple digital, print, and radio campaigns.
• Content.ad: As CRO, grew annual revenue to $75MM from $55MM via more effective marketing and sales, new products, better reporting, expanded sales team, and creating an account management team.
• Autobytel: As SVP of Marketing, increased revenue by over $10MM via the launch of a new OEM email conquesting program, the launch of CarTV video. Rapidly expanded lead gen volume via expanded PPC Marketing Programs and revised content strategy.

Client Resources

• Cookies Are Crumbling: Is Your Business Prepared?

Executive Experience

• Chief Revenue/Marketing Officer, NowRx
• Chief Revenue/Marketing Officer, Content.ad
• Chief Marketing/Operating/Revenue Officer, Propel Media
• CMO, LeadPoint
• SVP, Marketing and Media Services, Autobytel
• VP, Business Development, AOL
• Marketing GM, H.J. Heinz Company
• Consultant, Bain & Company
• Brand Manager, Procter & Gamble

Clients Served

• Woodfin – Your Home Team (residential HVAC, Plumbing, Electrical)
• TruNorth Solar (residential solar)
• Triten Law (Legal Marketing Services)
• Davis Ford (Residential HVAC)
• Forme Financial (B2C FinTech)
• GeoScape Commercial Solar
• Baker Home Energy (Solar/HVAC)
• Tinuiti Advertising (Advertising/Marketing Agency)
• The Super Dentists (Healthcare/Consumer Products)
• CareProvide Senior Care (Healthcare)

Education

• Bachelor of Commerce, McGill University

Testimonials

Download Mike's Resume Here