Kramer Reeves

About Kramer Reeves

Focused on AI, automation and application development software and services for 25 years, Kramer helps innovative technology firms grow. Previously part of leadership teams at IBM, multiple Salesforce ISVs, and numerous SaaS companies, he connects the people, platforms, processes, and programs for growth and success. He believes anything can be solved with a whiteboard (virtual or in person) and committed people. He excels in helping companies with great tech and/or services, strong team members, decent customer traction but who struggle with positioning, GTM, and sustained, repeatable growth. 

How Kramer has Helped Businesses Grow

• Drove three years of triple-digit growth for Salesforce ISV and SaaS company Work-Relay, working closely with founder, product experts, a skeleton marketing staff and agencies, leading to acquisition in 2022 with significantly increased valuation.
• Achieved revenue growth of 250% in 18 months, key funding round, and doubled valuation multiple at Foundation AI by elevating brand, strengthening positioning and messaging, and expanding channels while serving on leadership team.
• Built brand, team and end-to-end marketing strategy and led execution globally for $2.5 billion IBM Automation mission, leading team of 128, $30M+ budget, and acting as lead spokesperson and #2 leader in 5000 person organization.
• Tripled lead generation and doubled bookings in 18 months, and led category definition for Sapiens Decision, increasing positive analyst write-ups from 1 to 15 through direct engagement with Gartner, Forrester, IDC and other firms.
• Brought to market the most advanced AI-powered enterprise digital assistant in the industry, leading teams responsible for the launch of IBM Watson Assistant.
• Achieved 3x marketshare leadership (IDC), for IBM Business Process Management software, while leading global organization of 50 marketing professionals.

Executive Experience

• Executive Vice President, Work-Relay, Neostella
• CEO, Work-Relay (acquired by Neostella)
• CMO, Work-Relay (a Salesforce ISV)
• Chief Strategy and Marketing Officer, Foundation AI
• CMO and Global Head of Marketing, IBM Automation, IBM
• CMO, Sapiens Decision
• Director, Product Marketing and Product Management, IBM Collaboration Solutions, IBM
• Limited Partner, Idea Fund Partners

Education

• MBA, UNC Kenan-Flagler Business School
• BS, Civil Engineering, Virginia Military Institute

Download Kramer's Resume Here