Jyotsna Makkar 

About Jyotsna Makkar 

Jyotsna (Jo) Makkar is a seasoned marketing leader who builds high-impact brands and scalable growth engines that accelerate revenue and market leadership. With a unique ability to blend brand storytelling, data-driven demand generation, and customer-centric innovation, she drives sustained business growth—whether scaling SaaS businesses, revitalizing consumer brands, or leading marketing transformation in global enterprises. Jo specializes in turning Marketing into a predictable revenue driver, crafting sharp value propositions, and designing seamless customer experiences that fuel engagement, conversion, and long-term loyalty. She is known for simplifying complexity, aligning cross-functional teams, and unlocking new growth opportunities in fiercely competitive markets.

How Jyotsna has Helped Businesses Grow

• Scaled demand generation for a large Technology portfolio, lifting MQLs by 4X and unlocking new DTC opportunities (84% revenue growth, 57% growth in customer adds) by pivoting towards data-driven growth planning, modernizing the marketing engines and forging deeper sales-marketing alignment.
• Reversed decline of a $300M data platform business and delivered 25% YOY growth by rearchitecting the value proposition, strengthening brand preference and re-energizing channel partnerships to drive higher sales and customer retention.
• Transformed global marketing execution at a leading technology company leveraging customer insights to align Marketing and Sales under a unified go-to-market strategy—accelerating pipeline velocity, increasing win rates, and optimizing marketing investment for greater efficiency.
• Accelerated growth for two major CPG businesses—growing a $440 million beverage portfolio 25% and a $400 million snacks portfolio 14%. Led end-to-end growth strategy, product innovation, and omnichannel consumer engagement to build sustainable growth vectors.
• Scaled revenue 4X to $650 million for mid-market consumer tech player by revitalizing the brand proposition, accelerating omnichannel consumer engagement, establishing profitable play in focus segments and restoring consumer trust.

Client Resources

• The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge
• The Revenue-Ready Marketing Playbook: Why Your Brand Is Your Most Powerful Compounding Asset

Executive Experience

• Director, Global Marketing Strategy and Operations, Microsoft, WA  
• Chief Marketing Officer, Microsoft India 
• Head of Marketing, Nokia India 
• EVP Marketing, PepsiCo India  

Education

• Masters in Business Economics, University of Delhi
• Economics Hons, Delhi University

Download Jyotsna 's Resume Here