Jyotsna  Makkar  Headshot

Jyotsna Makkar 

CMO
Partners with CEOs of B2B SaaS, Technology and CPG companies to drive growth by building competitively advantaged brands, executing high-impact go-to-market strategies and establishing foundational growth capabilities.

About Jyotsna Makkar 

Jyotsna (Jo) Makkar is a seasoned marketing leader who builds high-impact brands and scalable growth engines that accelerate revenue and market leadership. With a unique ability to blend brand storytelling, data-driven demand generation, and customer-centric innovation, she drives sustained business growth—whether scaling SaaS businesses, revitalizing consumer brands, or leading marketing transformation in global enterprises. Jo specializes in turning Marketing into a predictable revenue driver, crafting sharp value propositions, and designing seamless customer experiences that fuel engagement, conversion, and long-term loyalty. She is known for simplifying complexity, aligning cross-functional teams, and unlocking new growth opportunities in fiercely competitive markets.

How Jyotsna has Helped Businesses Grow

  • Scaled demand generation for a large Technology portfolio, lifting MQLs by 4X and unlocking new DTC opportunities (84% revenue growth, 57% growth in customer adds) by pivoting towards data-driven growth planning, modernizing the marketing engines and forging deeper sales-marketing alignment.
  • Reversed decline of a $300M data platform business and delivered 25% YOY growth by rearchitecting the value proposition, strengthening brand preference and re-energizing channel partnerships to drive higher sales and customer retention.
  • Transformed global marketing execution at a leading technology company leveraging customer insights to align Marketing and Sales under a unified go-to-market strategy—accelerating pipeline velocity, increasing win rates, and optimizing marketing investment for greater efficiency.
  • Accelerated growth for two major CPG businesses—growing a $440 million beverage portfolio 25% and a $400 million snacks portfolio 14%. Led end-to-end growth strategy, product innovation, and omnichannel consumer engagement to build sustainable growth vectors.
  • Scaled revenue 4X to $650 million for mid-market consumer tech player by revitalizing the brand proposition, accelerating omnichannel consumer engagement, establishing profitable play in focus segments and restoring consumer trust.

Executive Experience

  • Director, Global Marketing Strategy and Operations, Microsoft, WA  
  • Chief Marketing Officer, Microsoft India 
  • Head of Marketing, Nokia India 
  • EVP Marketing, PepsiCo India  

Education

  • Masters in Business Economics, University of Delhi
  • Economics Hons, Delhi University

Download Jyotsna 's Resume Here

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Market Penetration & Growth
  • Go-to-Market Strategy
  • Demand Generation
  • Brand Positioning and Messaging
  • Integrated Marketing
  • Account Based Marketing
  • Marketing Strategy and Planning
  • Market/Consumer Insight
  • Digital Transformation
Ready for a free consultation? We can help!