About Jyotsna Makkar
Jyotsna (Jo) Makkar is a seasoned marketing leader who builds high-impact brands and scalable growth engines that accelerate revenue and market leadership. With a unique ability to blend brand storytelling, data-driven demand generation, and customer-centric innovation, she drives sustained business growth—whether scaling SaaS businesses, revitalizing consumer brands, or leading marketing transformation in global enterprises. Jo specializes in turning Marketing into a predictable revenue driver, crafting sharp value propositions, and designing seamless customer experiences that fuel engagement, conversion, and long-term loyalty. She is known for simplifying complexity, aligning cross-functional teams, and unlocking new growth opportunities in fiercely competitive markets.
How Jyotsna has Helped Businesses Grow
- Scaled demand generation for a large Technology portfolio, lifting MQLs by 4X and unlocking new DTC opportunities (84% revenue growth, 57% growth in customer adds) by pivoting towards data-driven growth planning, modernizing the marketing engines and forging deeper sales-marketing alignment.
- Reversed decline of a $300M data platform business and delivered 25% YOY growth by rearchitecting the value proposition, strengthening brand preference and re-energizing channel partnerships to drive higher sales and customer retention.
- Transformed global marketing execution at a leading technology company leveraging customer insights to align Marketing and Sales under a unified go-to-market strategy—accelerating pipeline velocity, increasing win rates, and optimizing marketing investment for greater efficiency.
- Accelerated growth for two major CPG businesses—growing a $440 million beverage portfolio 25% and a $400 million snacks portfolio 14%. Led end-to-end growth strategy, product innovation, and omnichannel consumer engagement to build sustainable growth vectors.
- Scaled revenue 4X to $650 million for mid-market consumer tech player by revitalizing the brand proposition, accelerating omnichannel consumer engagement, establishing profitable play in focus segments and restoring consumer trust.
Executive Experience
- Director, Global Marketing Strategy and Operations, Microsoft, WA
- Chief Marketing Officer, Microsoft India
- Head of Marketing, Nokia India
- EVP Marketing, PepsiCo India
Education
- Masters in Business Economics, University of Delhi
- Economics Hons, Delhi University
Expertise
Industry Experience
Specialties
- Brand Strategy/Refresh
- Market Penetration & Growth
- Go-to-Market Strategy
- Demand Generation
- Brand Positioning and Messaging
- Integrated Marketing
- Account Based Marketing
- Marketing Strategy and Planning
- Market/Consumer Insight
- Digital Transformation