About JP Clement
A seasoned executive with 30 years of experience in marketing and product management, JP transforms companies, creates innovative products, and leads dynamic teams. A highly accomplished and proactive leader, he drives profitability, develops and executes marketing strategy with a fresh perspective, and leads all facets of operations. A growth-focused, big-picture visionary, JP provides inspired direction company-wide, making high-level decisions on policy/strategy and acting as the primary spokesperson. Skilled at developing company vision, he oversees fiscal activities, marketing strategies, and builds strategic partnerships.
How JP has Helped Businesses Grow
- Doubled sparkling wine sales, re-branded and re-launched spirits program, and repositioned the brand for urban winery and craft distillery.
- Put urban winery and craft distillery on a path to profitability developing and implementing drastic strategic changes in marketing, sales, and product.
- Increased revenues 22% in a recession while developing and implementing strategy to turn underperforming digital marketing agency into hyper-efficient provider of marketing tools.
- Grew online-only group of radio stations with very limited budget into top 25 ranked nationally by Arbitron through organic digital marketing and strategic partnerships.
- Expanded city guide brand base from 8 owned & operated markets to 35 to become the leading city guide brand in web traffic while reducing customer churn and growing consumer base.
- Expanded boutique social media marketing agency revenue from zero to $500K in less than 6 months while onboarding 20 employees in middle of a deep recession.
- Raised partner base by 64% within year, cultivated 50 strategic partnerships, and developed ROI model for up-and-coming social media marketing agency, dramatically expanding its client base and opening new markets.
Executive Experience
- CEO & General Manager, VARA Winery & Distillery
- CEO, boomtime
- Founder & CEO, The Marketing Distillery
- Founder & CEO, The Content Refinery
- Co-Founder & COO, Karma Media Labs
- VP, Strategy & Analytics, Fanscape
- CSO (Chief Strategy Officer) & SVP, Digital, Inovexus
- VP of Products & Properties, Clear Channel Interactive
- VP of Marketing & Business Development, Enigma Digital
- VP of Marketing, Ticketmaster Online - Citysearch
Education
- MBA, Dartmouth College
- MS, International Business, Institut De Management International De Paris
- BS, International Business, Institut De Management International De Paris
Expertise
Industry Experience
- Entertainment (Music, Video Games, Books)
Specialties
- Digital Marketing
- Brand Strategy/Refresh
- Go-to-Market Strategy
- Digital Innovation
- Product Marketing
- Product Management
- Marketing Operations