JP Clement Headshot

JP Clement

CMO
Works with CEOs at mid-market B2B and B2C companies in the technology, retail, and CPG sectors to build brands, drive growth, and turn around underperforming teams.

About JP Clement

A seasoned executive with 30 years of experience in marketing and product management, JP transforms companies, creates innovative products, and leads dynamic teams. A highly accomplished and proactive leader, he drives profitability, develops and executes marketing strategy with a fresh perspective, and leads all facets of operations. A growth-focused, big-picture visionary, JP provides inspired direction company-wide, making high-level decisions on policy/strategy and acting as the primary spokesperson. Skilled at developing company vision, he oversees fiscal activities, marketing strategies, and builds strategic partnerships.

How JP has Helped Businesses Grow

  • Doubled sparkling wine sales, re-branded and re-launched spirits program, and repositioned the brand for urban winery and craft distillery.
  • Put urban winery and craft distillery on a path to profitability developing and implementing drastic strategic changes in marketing, sales, and product.
  • Increased revenues 22% in a recession while developing and implementing strategy to turn underperforming digital marketing agency into hyper-efficient provider of marketing tools.
  • Grew online-only group of radio stations with very limited budget into top 25 ranked nationally by Arbitron through organic digital marketing and strategic partnerships.
  • Expanded city guide brand base from 8 owned & operated markets to 35 to become the leading city guide brand in web traffic while reducing customer churn and growing consumer base.
  • Expanded boutique social media marketing agency revenue from zero to $500K in less than 6 months while onboarding 20 employees in middle of a deep recession.
  • Raised partner base by 64% within year, cultivated 50 strategic partnerships, and developed ROI model for up-and-coming social media marketing agency, dramatically expanding its client base and opening new markets.

Executive Experience

  • CEO & General Manager, VARA Winery & Distillery
  • CEO, boomtime
  • Founder & CEO, The Marketing Distillery
  • Founder & CEO, The Content Refinery
  • Co-Founder & COO, Karma Media Labs
  • VP, Strategy & Analytics, Fanscape
  • CSO (Chief Strategy Officer) & SVP, Digital, Inovexus
  • VP of Products & Properties, Clear Channel Interactive
  • VP of Marketing & Business Development, Enigma Digital
  • VP of Marketing, Ticketmaster Online - Citysearch

Education

  • MBA, Dartmouth College
  • MS, International Business, Institut De Management International De Paris
  • BS, International Business, Institut De Management International De Paris

Download JP's Resume Here

Expertise

Industry Experience
  • Entertainment (Music, Video Games, Books)
Specialties
  • Digital Marketing
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Digital Innovation
  • Product Marketing
  • Product Management
  • Marketing Operations
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