Joan Blackwood

About Joan Blackwood

A strategic omni-channel executive, Joan drives revenue/e-commerce and customer experience functions domestically and globally. Having managed large-scale marketing organizations, she delivers 360-degree integrated marketing and sales strategies and execution for both digital and retail models. With deep expertise in P&L management, Joan accelerates efficient customer acquisition and retention efforts through strategy, research, segmentation modeling, customer service, branding/PR, media, digital marketing, site management, loyalty, product launches, store marketing, and CRM.

How Joan has Helped Businesses Grow

• Reversed an 8-year decline and pivoted to growth at 25% lower CAC and higher LTV at a for-profit university by re-defining marketing from lead-generation to an efficient acquisition engine.
• Increased consumer traffic and revenue by 25% YoY for a fitness brand by improving digital media/ creative, including upgraded search, display, and retargeting campaigns.
• Drove 20% growth YoY for phone and web and 40% increase in EBIDTA over 24 months by re-launching vision brand with new marketing execution and creative.
• Increased sales by 15% and consumer engagement 20% in the first six months repositioning consumer brand globally with new creative, online, CRM, corporate identity, thought leadership, PR, events, and communications.
• Grew awareness by 35%, revenue 14% and EPS 65% for technology company by defining new positioning, directing execution of marketing communications in 75 countries.
• Increased revenue 1,500% and paid attendance 400%, while lowering costs 60% in the first year by redesigning company’s flagship technology event.
• Grew net income 300% and financial adviser productivity 50% through banking brand development and management, client acquisition and retention, product marketing, adviser programs, and client communications.

Executive Experience

• Chief Marketing Officer, West Coast University/ACC
• Chief Marketing Officer, National Vision
• Chief Marketing Officer, University of Phoenix
• Chief Marketing Officer, Zumba Fitness
• Chief Marketing Officer, 1800 Contacts/Glasses.com (Walmart)
• Chief Marketing Officer, Monster Worldwide
• Senior Vice President of Worldwide Marketing, CA (Computer Associates)
• Senior Vice President, Bank of America (FleetBoston Financial)

Education

• BA, Journalism, Indiana University Bloomington