Jennifer Apy

About Jennifer Apy

With a keen focus on driving ROI and shareholder value, Jennifer thrives on building long-lasting relationships while developing new channels and strategic product marketing opportunities to accelerate business growth. A 30-year marketing veteran, she cultivates key customer and market insights to guide effective marketing and customer-centric product development for a broad range of B2B and B2C companies from Fortune 500 to startups. While driving top-line business results, Jennifer tests and scales new initiatives to formulate a cost-effective marketing mix, and mentors cross-functional, global teams to success. 

How Jennifer has Helped Businesses Grow

• Grew Adobe’s global consumer software business to over $100 million with 10% annual growth for 3 consecutive years. Drove 20% YOY increase in free-trial-to-paid conversion for Adobe Creative Cloud.
• Achieved 30% YOY growth and profitability while reversing declining sales for a SaaS company.
• Launched a new consumer product that grew to 25% of the company’s revenue within 2 years by harnessing market insights.
• Achieved profitability and steady 20% YOY growth for a SaaS education startup by slashing marketing costs to focus on positive ROI demand gen initiatives.
• Doubled revenue of a new toy product line and increased average SKU productivity by 25% in revenue (15% in units).
• Achieved 15% revenue growth and 80% market share growth by developing new distribution channels for a $10 million publishing business.
• Strong Chief Outsiders Performance Leads Jennifer Apy to Partnership and Business Development Role

Client Resources

• Digital Marketing Mastery: A CEO's Roadmap to Competitive Advantage
• CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark
• CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 2
• CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3
• CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 4
• CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 5
• The Fractional Chief Marketer: An Insider’s View
• Growth Hacking vs. Growth Gears: Avoiding the Vanity Metrics Mirage
• Injecting the “V-FACTOR” Into Your Marketing Efforts Can Be a Game Changer
• YFS Magazine: How Business Leaders Can Pivot Out of Turbulent Times
• YFS Magazine: How to Go Viral: When Customers Sell For You

• Top 10 Digital Marketing Missteps
• Are you Ready for the Next Senior Living Crisis | Part 4
• Are you Ready for the Next Senior Living Crisis | Part 3
• Are you Ready for the Next Senior Living Crisis | Part 2
• Are you Ready for the Next Senior Living Crisis?

Client Case Studies

• Purview Accelerates Value Creation with Rapid Healthcare Enterprise Market Transformation

Executive Experience

• VP Marketing, Discovery Toys
• VP Product Marketing, Encyclopedia Britannica
• Senior Director of Marketing, Knowledge Adventure (acquired by NBC Universal Games)
• Group Marketing Manager, The Learning Company (acquired by Mattel)
• Senior Consultant, Accenture

Clients Served

• Purview Software (Healthcare & Hospitals - Software Technology)
• Improv Learning (Online Education)
• Robert Stephen Consulting, LLC (Facilities Management Software Services)
• Connectwise Control (Managed Services Software)
• National Benefit Plans (Healthcare Insurance)
• Casual Films (Marketing & Advertising Video Production)
• Gridspace (Conversational AI Platform)

Education

Download Jennifer's Resume Here