Janell Pittman

About Janell Pittman

As a strategic and collaborative executive leader, Janell develops teams, sets clear goals, and leverages digital to achieve KPIs. With a consistent record of transforming complex companies, she drives meaningful change. Naturally curious and skilled, she creates impactful brands and identifies unique and practical opportunities to drive growth. Employing a deep understanding of consumers, data analytics, and business acumen, she molds the vision and unites the culture that underpins a brand’s experience. Recognizing every stakeholder is a customer, Janell engages them to become part of the solution.

How Janell has Helped Businesses Grow

• Gained market share in the first year, reversing four-year decline by uniting 17 local brands into one system-wide brand for large healthcare system. Achieved #1 spot for unaided awareness.
• Delivered a 12:1 ROI launching consumer conveniences, attracting new customers and improving patient experience and loyalty.
• Improved performance on 4 of 5 key culture results in one year, including patient experience up 17 points, leading cross-functional culture cabinet to train, sustain, and retain culture transformation.
• Doubled Martha Stewart YoY digital profit, overcoming significant challenges.
• Reached over 100,000 members in less than five months launching a new parenting community.
• Increased shopper marketing revenue by 24% through better alignment of product development, sales, and audience development. Increased total unique visitors by 15% while reducing traffic from paid channels by 70%.
• Delivered double-digit share and profit growth in partnership with the full brand team. Led development and introduction of Purina One Natural Blends record-breaking retail acceptance and consumer trial.

Executive Experience

• Chief Marketing & Digital Strategy Officer, MercyOne
• VP of Marketing & Communications, MercyOne
• VP General Manager, Meredith Corporation (AllRecipes, Martha Stewart, Better Homes and Gardens, Food Portfolio, Parenting Portfolio)
• General Manager, Meredith Corporation (Parents, American Baby, Health brands)
• Brand Manager, Meredith Corporation (Diabetic Living, Heart Healthy Living)
• Assistant Brand Manager, Nestle Purina
• Consultant, Business Consulting Services, IBM Corporation/PWC Consulting

Education

• MBA, Indiana University
• BS, University of Missouri