Jack Bowen

About Jack Bowen

Jack specializes in developing direct-to-consumer growth strategies and optimizing sales performance across multiple sectors. With a solid background in large-scale operations at companies like GM while applying a hands-on, versatile approach, he adeptly navigates the challenges of organizations of all sizes. Jack's data-driven insights enhance the effectiveness of integrated sales and marketing teams. Known for his dynamic leadership and robust network, he has a proven track record in launching successful products and services. He excels in building organizations from the ground up and implementing advanced AI/ML analytics to boost sales conversion. He is always ready to roll up his sleeves and tackle the fundamentals alongside his teams.

How Jack has Helped Businesses Grow

• Enhanced Prospect Engagement: Boosted prospect acquisition quality and efficiency by 30% applying high-value customer analysis and ultimately implementing a cutting-edge sales propensity model.
• Innovated Lead Generation Technology: Spearheaded the development of a lead generation and acquisition SaaS solution significantly enhancing transactional profitability and growth for both OEMs and retailers/franchisees.
• Aligning Marketing & Sales: Drove a 30% improvement in sales by aligning high-value customers with high-performing (efficient) contact sales staff.
• Digital Marketing Alignment: Achieved a 40% improvement in key performance marketing efficiencies across multiple e-commerce brands by aligning target segment needs with distinctly aligned landing page content.
• New Product Development: Launched multiple brands across industries. Implementing voice of customer process mapping, new product/service offerings, and integrated go-to-market strategies.
• Digital Ad Efficiency: Cut lead acquisition expenses by 20% over multiple e-commerce businesses by eliminating underperforming search campaigns and optimizing the budget for higher yields.
• Digital Competitive Assessments: Optimized the company’s ability to provide efficient analysis comparing client brand position in the market with key competitive brands.

Client Resources

• Introduction: Accelerating Growth In 2024 with Strategic Business Planning
• Part 1: Why You Can’t Afford to Cut Your Marketing Investment for 2024
• Part 2: Accelerating Growth In 2024 with Strategic Business Planning
• Part 3: How to Establish a Strategic 2024 Growth Plan and Justify Your Marketing Budget
• Part 4: 7 KPIs That Should be in Your 2024 Growth Plan
• Part 5: 5 Things You Should Know Before Spending on Marketing Execution
• Part 6: How to Allocate Your Marketing Spend for Maximum Effect
• Part 7: Preparing for 2024: Is Your Marketing Funnel Integrated with Your Sales Funnel?

• Set and Forget -- A Losing AI Approach
• Tune Your PE Growth Engine Today: Take These Four Steps
• Lead Conversion Lacking? Try Advancing Performance Marketing

Executive Experience

• CMO, Author Solutions
• CMO, Harrison College
• CMO, Academix Direct
• President of Marketing & Advertising, CMO, Education Management Corporation
• Consulting Executive, Managing Partner, Acxiom Corporation
• CMO, Urban Science Applications
• General Manager, Digital and Direct Marketing, General Motors Corporation
• General Manager, GM Cardmember Services, General Motors Corporation

Education

Download Jack's Resume Here