Grant Johnson Headshot

Grant Johnson

CMO
Works with CEOs at midmarket B2B SaaS companies to double revenue, scale operations, and drive market leadership, building profitable global businesses.

About Grant Johnson

A results-driven 6X CMO with a proven track record growing revenue by 10x and seven successful exits, Grant serves on executive teams, drives transformational change, and delivers consistent profitable growth. A trusted leader with exceptional interpersonal and communication skills, he builds, mentors, and retains high-performance teams that exceed corporate goals. A full-stack ROI marketer with deep expertise in all functional areas, he delivers quick staff assessment.

How Grant has Helped Businesses Grow

  • Generated a $100 million pipeline at Billtrust via ROI-based demand programs with a 10:1 return. Elevated market presence, doubled share of voice, tripled Linkedin followers, dominated G2 competitive rankings, and won key analyst reviews.
  • Launched a new global brand at Emburse bringing seven business units into a unified structure. Exceeded 60% contribution target, increasing net new and expansion pipeline. Help achieve a $50 million bookings contribution, creating a cross-functional team to drive cross-sell success.  
  • Added 40% in new bookings attainment to diversify revenue at Emburse. Delivered a 200% inbound increase, revising market positioning and transformed the Web into an inbound lead machine.
  • Helped double revenues to $700 million at Kofax, unifying a global marketing organization across three distinct companies. Drove ABM, cross-sell programs, $1 billion pipe and 4x marketing ROI.
  • As a key exec, helped more than doubled revenues from $212 million to $550 million at Pegasystems. Boosted demand generation, digital, partner and product marketing Expanded into eight industry verticals.
  • Drove more than 100% increase in qualified leads, opportunities, and pipeline at Guidance Software, delivering high performance sales and marketing campaigns. Led the transformation of sales and marketing systems.

Executive Experience

  • Chief Marketing Officer, Billtrust
  • Chief Marketing Officer, Emburse
  • Chief Marketing Officer, Cylance (Acquired by Blackberry)
  • Chief Marketing Officer, Kofax (now Tungsten Automation
  • Chief Marketing Officer, Pegasystems (PEGA)
  • Chief Marketing Officer, Guidance Software (Acquired by OpenText)
  • Vice President Marketing, FileNet (Acquired by IBM) 

Education

  • MBA, Pepperdine University
  • BA, Political Science, UC Santa Barbara

Download Grant's Resume Here

Expertise

Industry Experience
  • Cybersecurity
  • Software
  • Computer Products
  • Medical Technology
  • Fintech
Specialties
  • Demand Generation
  • Go-to-Market Strategy
  • Brand Strategy/Refresh
  • Growth Strategy
  • Market Penetration and Growth
  • Digital Marketing
  • Product Marketing
  • Channel Marketing
  • Martech
  • Communications
  • Analyst Relations
  • Public Relations
  • Positioning
  • Messaging
  • Planning
  • Web Marketing
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