Dan Smith

About Dan Smith

An accomplished marketing and media leader, Dan delivers profitable growth strategies. Drawing on his career of developing a ”Branded Response” marketing approach, he delivers new customers, cultivates customer loyalty and grows businesses within competitive categories. Fostering productive relationships with stakeholders, agencies, and vendors, Dan is well-versed in growing marketplace businesses with both B2C and B2B components, and developing digital expertise for traditional advertisers.

How Dan has Helped Businesses Grow

• Drove substantial revenue and EBITDA increases at Walker Advertising. Increased brand recall 40% with revised creative. Increased ROI 25% during the pandemic by renegotiating media rates and adjusting creative strategy.
• Drove revenue CAGR of 26% and returned the company to positive EBITDA of $36 million at Angie’s List. Drove 3X customer engagement through more finite targeting. Led to a successful exit with a sale to IAC.
• Generated 30% YoY sales increase championing turnaround of digital marketing operations at Playboy Enterprises. Improved efficiency by increasing traffic 20% YoY while improving conversion rates by 22% YoY.
• Produced 300% YoY revenue increase and 150% YoY traffic increase reimagining and scaling the digital offering at Encyclopedia Britannica.
• Achieved 62% revenue CAGR with improved EBITDA margin, growing revenue from $10 million to $300 million at FTD. Growth led to the successful IPO of FTD.com and eventual sale to PE.
• Helped grow new division from $5 million in revenue to over $100 million at The Bradford Group.

Executive Experience

• CMO, Walker Advertising, LLC
• Head of B2B Marketing and Strategic Partnerships, Grubhub, Inc.
• VP of Marketing, Angie’s List, Inc.
• EVP and Founder, NAC Direct Inc.
• SVP, Digital Marketing, Playboy Enterprises Inc.
• SVP, Consumer Marketing, Encyclopedia Britannica Inc.
• EVP, FTD, Inc.
• Senior Marketing Manager, The Bradford Group, Ashton-Drake Galleries Division

Education

• BS, Marketing, University of Illinois Urbana-Champaign

Download Dan's Resume Here