Carol Franczek

About Carol Franczek

A pragmatic innovator adept at working with leaders in fast-paced entrepreneurial and established businesses, Carol ignites brands by building successful and differentiated marketing programs based on deep customer, market and business insights. Solution focused, she has a unique ability to align and energize varied constituencies to deliver strong and positive outcomes. Carol’s achievements span both consumer and business-to-business markets across healthcare, consumer package goods, and analytics industries.

How Carol has Helped Businesses Grow

• Launched a new type of immediate care office for a large health system that generated a 47% increase in new patient business, including adding 500 new patients in the first 6 months through end-to-end marketing, site design, web, advanced search, and social/CRM messaging.
• Built a marketing foundational plan for a low voltage cabling company including a new brand logo, and positioning. Worked closely with operations and sales to build out a compelling message and targeted marketing program. Within two years, the plan delivered – with three times revenue achieved and growing.
• Built out de novo playbooks for health care clinics to quickly scale in response to PE investments. Developed a segmentation strategy and a 7 point marketing plan to more effectively allocate marketing dollars and drive new patient volume.
• Based on patient insight, directed a marketing program for a PE backed portfolio company with new creative and media place all within 6 weeks. The program is driving significant new traffic and appointments.
• Developed a go-to-market strategy for an international nurse direct hire firm. Repositioned messaging to respond to market changes and built out an effective event and speaking engagement program to reach their target.
• Delivered a 6% CAGR over 4 years behind a new strategic brand platform at NorthShore University Health System. Drove 12-pt increase in awareness and 10-pt in consideration.
• Spearheaded a 12% annual growth rate in Orthopedic services and launched the Orthopedic & Spine Institute through new positioning, and broad-based media programming.
• Led the development and launch of a new product line forecast at $50 million in sales. Streamlined workflows across R&D, Operations, Marketing, and Sales that led to products at retail in record time. 
• Achieved $20 million improvement in bottom-line patient revenue by reducing leakage to other systems.
• Built a national reputation in personalized medicine based on elevating care practices through integration of DNA testing into daily physician routines. This new standard-- Advanced Primary Care, was highlighted in The New York Times, The Washington Post, and The Wall Street Journal and led to primary care patient growth.
• Drove 300% increase in high quality press placements. Grew web traffic to 24 million from 4 million visitors per year while increasing Facebook followers to 117,000 from 34,000.

Executive Experience

• CEO, Out-Wit, LLC
• SVP Marketing and Corporate Communications, NorthShore University HealthSystem
• VP, Absolutdata
• President, Innoventure Partners
• VP Market Development and Business Development, Comscore
• EVP, Marketing Intelligence Services, Paragren Technologies
• EVP Regional Manager for Client Service, Analytics & Testing, Information Resources
• Group brand manager, Kraft/Heinz

Clients Served

• Lean Startup Co. (Professional Services)
• ActivePure (Industrial Products)
• Matrix-NDI (Digital Infrastructure)
• Action Benefits (Healthcare Services)
• PRS Global (Direct international medical consulting)
• Pediatric Associates (A TPG PE portfolio company)
• Commonwealth Pain & Spine (an AEA PE portfolio company)

Education

• MBA, Columbia Business School
• MPH, Columbia University
• BA, Psychology, University of Rochester

Download Carol's Resume Here