Anne-Flore Goldsberry

About Anne-Flore Goldsberry

A transformative global marketing executive with a proven track record of success building billion-dollar brands and global marketing organizations, Anne-Flore also positions starts-up to grow and scale. She balances a mix of operational, strategic, creative, and planning ingenuity to drive global marketing efforts while developing world class teams. A big thinker who builds for scale, Anne-Flore remains nimble and agile to meet aggressive execution timelines. With a track record of major wins, she develops big brand ideas that become the organizing principle for 360 marketing and differentiated customer experience.

How Anne-Flore has Helped Businesses Grow

• Grew digital audiences 40% leading cross-functional digital marketing transformation team at VMware. 
• Drove double digit growth at Logitech with new advertising, increasing brand stature and earning creative awards. Drove launch of 100 new products per year while transforming decentralized marketing organization into a global marketing team. 
• Drove $8 billion in revenue across EMEA, spanning 27 markets. Increased brand relevance and improved retention and new customer acquisition rates with a boost in customer loyalty.   
• Achieved 20% CAGR at Citibank by leveraging cross-sell opportunities and implementing new customer acquisition and retention programs.  
• Increased brand relevance 75%, improved customer acquisition rates by 35%, and boosted loyalty scores 35% through new offerings and new retail interior for 600+ financial centers. Led to ranking as world’s most valuable financial services brand. 
• Spearheaded and launched Citi's first global brand program across 98 countries and all divisions of Citigroup (Consumer, Corporate and Wealth Management).  

Executive Experience

• Chief of Staff, Global Demand and Field Marketing, VMware 
• CMO, Bankorus 
• Head of Corporate Marketing, Silicon Valley Bank 
• VP of Global Marketing and Customer Experience, Logitech 
• CMO (Europe, Middle East and Africa), Citibank 
• VP of Global Marketing, Brand and International Advertising, Citibank 
• VP of Global Branding and Identity, Citibank 

Education

• MBA, NYU Stern School of Business
• BBA, International Business, ESSEC Business School

Download Anne-Flore's Resume Here