Allen Hwang

About Allen Hwang

A 25-year consumer marketing veteran, Allen uses a highly analytical approach to developing winning business strategies based on market and consumer insights. He has extensive B2C, B2B, and B2B2C experience in consumer-packaged goods, e-commerce, and healthcare industries across various business sizes/structures including PE-owned, mid-market, and multi-nationals. With sharp strategic thought and focused leadership, he elevates marketing team bandwidth by creating smart processes and overhauling operations to increase visibility and accountability.

How Allen has Helped Businesses Grow

• Delivered $40 million incremental sales with highest-ever topline and EBITDA CAGR over 3-year period revamping the Operations, Sales, and Marketing function at Publisher Services, Inc.
• Reversed 5-year negative sales trends by repositioning the brand portfolio for DentalOne Partners, developing and launching a lead generation marketing plan that significantly improved all KPIs, and launching a CRM program that generated $12 million in incremental revenue from existing patients.
• Built a direct-to-consumer business for American HomePatient that exceeded customer acquisition and spending efficiency goals by +50% and reduced acquisition costs by +80% versus previous efforts.
• Delivered record-breaking top-line revenue three years in a row while exceeding marketing efficiency goals at 1-800 CONTACTS. Increased gross margin % by 200 basis points with no negative impact on conversion rates developing and implementing a new pricing strategy.
• Drove $10 million in incremental annual revenue by leading the redesign of the 1-800 CONTACTS retail website. Generated $25 million in incremental annual revenue through development of company branded AquaSoft products.

Executive Experience

• Chief Operating Officer, Publisher Services, Inc.
• SVP & Chief Marketing Officer, DentalOne Partners
• Vice President, Consumer Marketing, American HomePatient
• Chief Marketing Officer, 1-800 CONTACTS
• Director of Marketing, Pabst Brewing Company
• Modelo Brand Manager, The Gambrinus Company
• Assistant Brand Manager, The Procter & Gamble Company

Education

• MBA, Texas McCombs School of Business, The University of Texas at Austin
• Bachelor of Engineering, Georgia Institute of Technology

Download Allen's Resume Here