| Value Creation

Maximizing Growth Efficiency: Why Fractional CROs Are the Smartest Choice for Seed and Series A/B Startups

Jan 14, 2025 10:27:28 AM | Posted by Howard Doherty

For private equity organizations, the cup runneth over.

Every strategic decision can make or break your trajectory in the high-stakes world of early-stage startups. For venture capital firms and their portfolio companies navigating the critical Seed to Series B landscape, the approach to revenue leadership has undergone a transformative shift.

Enter the Fractional Chief Revenue Officer (CRO) – a transformative solution that's redefining how emerging companies approach sales and revenue strategy.

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Private Market Matters: The Rx for Growth at Healthcare Portcos

Apr 1, 2024 2:25:59 PM — Roll-ups may be all the rage for PE investors in healthcare, but today’s more patient-centric ecosystem argues for addressing organic growth as well. Here’s how to use sales and marketing savvy to upgrade value creation at every step of the deal cycle, according to fractional growth executive provider Chief Outsiders. There are few things more popular with PE investors right now than platform plays, with add-ons accounting for 75.9% of all buyout activity in 2023, according to data from PitchBook. And due to the highly fragmented nature of the US healthcare system, there’s no shortage of opportunities to scoop up enterprises around a theme, tune up the operations and sell the newly minted market leader.

Private Market Matters: Healthcare’s Power Shift

Mar 27, 2024 2:10:24 PM — Savvier patients are transforming the healthcare sector, and private equity investors would do well to invest real time, skill and effort to marketing efforts as part of their value creation plans, according to fractional growth executive provider Chief Outsiders. Healthcare has long been a sweet spot for private equity, offering plenty of opportunities for investors to do what they do best to drive returns: streamlining operations, cleaning up balance sheets, building industry platforms through M&A drives and tapping industry talent to steer companies to new heights. But as with any sector, competition for opportunities eventually drives up prices and as companies mature, value creation requires greater sophistication to deliver the massive growth that warrants fat exit multiples.

Harnessing Marketing & Sales Across PE Deal Stages for Maximum Value Creation

Aug 16, 2023 11:44:11 AM — By: Slade Kobran, Dawn Werry, and Evan Eckman We recently hosted a LinkedIn Live with Evan Eckman, Dawn Werry, and Slade Kobran from Chief Outsiders. We welcome any comments or questions you may have. You can view a replay of the conversation.

Private Equity Blog

Maximizing Growth Efficiency: Why Fractional CROs Are the Smartest Choice for Seed and Series A/B Startups

Recent Posts

Private Market Matters: The Rx for Growth at Healthcare Portcos

Private Market Matters: Healthcare’s Power Shift

Harnessing Marketing & Sales Across PE Deal Stages for Maximum Value Creation

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