Change is inevitable, like the changing colors of autumn leaves that draw visitors to admire their brilliance before they fall. But it's not the change itself that matters most, it's what we do in response - our creativity, courage and vision to move forward. Join me as we listen to key points Lena Petrova made when she spoke with Deborah Fell last week.

Lena believes that while artificial intelligence is transforming our tools, it can never replace the human heart and mind. Our emotions, creativity and vision remain uniquely our own. She urges us not to resist change but to align it with what we believe in - to run our lives and companies with both financial and social purpose. As she says, it's not about the change, it's about the change we create. Join me for a specific listen to the points Lena Petrova made in the full episode last week. You can listen to the full episode here.

About Deborah's guest in her own words:

My role as Founder and Chief Executive Officer of Ad Astra, a comprehensive communication company, was born from my passion for promoting cultural understanding. I began my career providing spoken language interpretation and instruction services to high-level diplomats, schools, the Zenit soccer team, media organizations, and others in Russia. I served in various language services management and business development roles when I moved to the United States. My intimate experience in all aspects of the industry inspired me to create Ad Astra.

I wanted to ensure equal access to information for all. Language access facilitates communication among different people in all activities of their lives. Each day, I work harder to ensure Ad Astra’s services reflect the very best offerings and current industry standards to serve the needs of organizations of all kinds—e.g., businesses, medical facilities, government agencies, educational institutions—and individuals. I have built Ad Astra with a diverse team of professionals who, like me, also profoundly care about people and communities across the nation and the globe and find ultimate satisfaction in creating stronger connections among disparate communities.

My employees and I are deeply involved in many pro bono initiatives that provide communication services and language access to nonprofits and the community. And I always seek to learn through professional development and travel. In my free time, you can find me exploring locales across the globe, immersing myself in new cultures and languages, and making friends.

About Ad Astra:

Ad Astra is a woman-owned business established in 2010. We have extensive, proven experience providing comprehensive communication and language access services in more than 200+ languages as well Deaf/ HOH services to industries that include healthcare/medical, government, marketing, judicial/legal, education, consumer electronics, environmental, human resources, finance, pharmaceutical, technology, and many others. Ad Astra’s mission is to provide culturally competent and linguistically appropriate services in diverse environments, and we are sensitive to the broad range of cultural and linguistic issues connected to the cross-cultural communication services field. We provide communication with a human touch in the age of AI. Our company’s philosophy is focused on cultural awareness and sensitivity to transfer communication between parties from diverse cultures and abilities.

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