Deborah Fell reflects on her powerful conversation with Jeff Ostenso, CEO of Ironmark, and her chance encounter with another second-generation CEO during an extended train delay. These interactions highlight a crucial reality: family-owned businesses form the backbone of the American economy, representing 87% of U.S. businesses and employing 60% of American workers. From Jeff's transparent leadership style to his profound realization at a company picnic that Ironmark supports 500 family members, these insights reveal how second-generation leaders are transforming their family legacies while prioritizing employee growth. Join us for this commentary on Episode 81, where we explore the quiet but mighty impact of family-owned businesses in America.
Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.
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