hat a magnificent top 10 list! From Joe Leo on birthing a company to Joe Grace, who births audiences for companies, we've got Torey Carter-Conneen on inspiring unity and focus by simplifying complexity. And then, of course, there's James Hyman, who's made a successful career as a serial turnaround CEO. He balances accountability and empowerment within his teams to make progress. Topping it off is Kyle Buckett, a retired U.S. Navy SEAL who has lived up to the importance of culture improvement and fit in creating elite teams. This is the stuff not from people who write books, although several have written books, but from people who have created or transformed and ultimately lifted teams and companies to new levels. I'll warn you, they don't make it sound easy, but they do share what drove them. Pick an episode on a relevant topic and listen in as they dive in. Several common themes emerge across these episodes of Success Beneath the Surface:
Leadership and Team Building:Many of the guests, includingJames Hyman,Joe Leo,Kyle Buckett, andTorey Carter-Conneen, discuss strategies for effective leadership and building high-performing teams. This includes balancing accountability with empowerment, understanding individual team members, and creating a culture of excellence.
Adapting to Change and Complexity:Several episodes touch on navigating complex business environments, whether it'sJames Hyman's approach to restructuring companies,Joe Leo's entrepreneurial journey, orTorey Carter-Conneen's efforts to unite diverse constituents in a trade association.
Customer Focus and Understanding:Joe Grace's insights on direct-to-consumer marketing andDeborah Fell's experience with the trampoline park client highlight the importance of deeply understanding customer needs and tailoring experiences accordingly.
Authenticity and Storytelling:Joe Graceemphasizes the power of authentic storytelling in marketing, while other guests touch on the importance of aligning personal values with organizational missions.
Continuous Learning and Skill Development:Many guests, includingJames HymanandJoe Leo, stress the importance of broadening skill sets and learning from experiences to drive success.
Innovation and Adaptability:From leveraging AI in business to adapting marketing strategies, the episodes highlight the need for leaders to stay innovative and adaptable in changing business landscapes.
Creating a Supportive Culture:Multiple episodes touch on the importance of fostering a supportive environment where team members can grow, take risks, and reach their full potential.
These themes collectively emphasize the multifaceted nature of leadership and success in various business contexts, from startups to large organizations, across different industries.You can find the full playlist here >
Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.