While countless marketers have opined on the differences between B2C and B2B marketing, the line between the two has recently been blurred. Read the Full Article here.
With 25+ years of experience at increasingly senior levels, Kimberly focuses on demand creation to drive profit through great product, acquiring users, creating desire and leading talented teams. Driving innovation to ensure the cycle continues, she helps companies develop strategies and build brands for long-term growth and sustainability. As a consultant, Kimberly has advised various high growth companies in a variety of environments spanning Fortune 500 to start-ups on brand strategy, growth marketing, organizational structure, and business development.