5.31.2011 — ‘Chief Outsiders’ Fractional CMO Firm Expands to Atlanta with Focus on Mid-Sized Businesses Atlanta, GA – May 31, 2011 – Marketing drives business growth, and today’s companies are looking to “fractional’ marketing officers as a cost-effective way to deliver increased profits. Chief Outsiders, a company that provides top-level Chief Marketing Officers to businesses on just such a fractional basis, expanded to Atlanta this month. With a focus on helping mid-sized companies in Atlanta grow, the company has added three locally-based senior marketing executives. Many mid-sized companies view marketing solely as a promotional function, while larger companies deploy a more strategic and holistic approach. Senior level marketing execs can add great value: When experienced CMOs from larger organizations engage with mid-sized companies, even on a fractional basis, greater growth opportunities are discovered through an evaluation of the business, its customers, pricing, distribution strategies and potential new markets. New levels of accountability for marketing investments are established, providing for greater confidence and repeatability. Taking responsibility for cross-company communications and strategy alignment is a powerful contribution that experienced marketing executives make in the companies they serve.