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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients
Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.
Luxury Daily: How to inoculate your business against an economic slowdown with high-leverage marketing
3.20.2020 — As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
Grit Daily: Can Your Business Thrive Despite the Economic Challenge of Coronavirus?
3.18.2020 — 2020 is turning out to be a mild period of softening likely followed by accelerated growth by year’s end. But the impact of the coronavirus could extend that softening and in an extreme scenario, even lead some markets in to a full blown recession. Although you won’t hear this via most news-worthy mediums, unbiased sources believe this to be the case.
Canadian Pizza Magazine: How should restaurants deal with coronavirus consequences?
3.18.2020 — The coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially challenging given the industry’s dependence on foot traffic and forced closure by some provinces and cities.
Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers
3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth
Yahoo!Life: Can Your Business Thrive Despite Economic Challenges Like Coronavirus?
3.18.2020 — Before the appearance of the coronavirus, it was easy to believe that the cash will just keep on flowing. But now the alarming news regarding the spread of the coronavirus and its impact on the economy could easily create the opposite effect, an acceptance that the markets are out of control and the bottom is about to fall out.
Canadian SME Online: Growth Oriented Marketing Begins with Strategy
3.13.2020 — Over-Reliance on Traditional Sales Techniques Are Hurting the Bottom Line
Modern Healthcare: Hospitals balance disclosure and privacy as COVID-19 spreads
3.12.2020 — Hospitals weigh these decisions as they toe a fine line between disclosing accurate information, complying with privacy laws and not inciting fear.
Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs
3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises
Luxury Daily: Embrace the new 4Ps: Evolution of the 2020 consumer
1.30.2020 — Embracing the new 4Ps and the evolution of the 2020 consumer.