The guidebook for mid-market sales success tops four Amazon.com best-seller lists in its first week of release

HOUSTON, TX – December 10, 2019 – Technology has changed the playing field by which businesses large and small conduct their marketing activities. For those who have been caught flatfooted by the digital revolution and are still relying on more traditional and non-measurable methods of marketing, the downside can often be measured in shrinking market share, and less ROI.

Karen Hayward has had a unique perspective on this digital transformation – as a Chief Marketing Officer with more than two decades of executive experience, she has guided multiple companies through such a pivot point in their go-to-market strategies. What Hayward learned during this process has been captured in Stop Random Acts of Marketing – a guidebook for mid-market CEOs that has already hit No. 1 on four Amazon.com best-seller lists since its release one week ago.

A must-read for any mid-market CEO grappling with the changing sales landscape, Stop Random Acts of Marketing is a runaway success, topping the Direct Marketing, Industrial Marketing, Multilevel Marketing, and Telemarketing sales lists at Amazon.com, where the book is available as a digital download or in paperback and hardcover versions.

Hayward has spent the past several years guiding a multitude of SMB and mid-market businesses to marketing success as a Managing Partner and fractional Chief Marketing Officer with Chief Outsiders – the nation’s pre-eminent provider of “Executives as a Service.” In this role, as with her previous executive marketing stints with such brands as Xerox and Earthlink, Hayward has a front-row seat on the digital megatrends that are roiling marketing plans and necessitating rapid change.

Hayward found that many mid-market companies lack a comprehensive growth plan – simply launching go-to-marketing initiatives that are reactive, rather than researched and measured, with no true KPI or a roadmap for success.

“I’ve spent decades working with mid-market CEOs who built their businesses prior to the digital age and have been struggling to grow because their sales and marketing initiatives are reactive and aren’t backed by data,” said Hayward. “Stop Random Acts of Marketing introduces deliberate and practical strategies to help businesses see the bigger picture of their marketing efforts and help them initiate a plan for sustainable growth.”

With Stop Random Acts of Marketing, Hayward hopes to help mid-market CEOs see the bigger picture, and develop in-house marketing and sales strategies that are based on the voice of the customer and real market insight. The book includes the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth.

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 65 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.  

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com