With her global career, international background, and extensive work in Latin America, Chief Outsiders CMO Adriana Lynch shares her multicultural marketing expertise in a recent article for Digital Commerce 360.

HOUSTON, TX – November 13, 2019 – The 57 million Hispanics in the United States are increasingly similar culturally to other U.S. consumers, and that has implications for retailers and brands. Reaching them through Spanish-only media is no longer the best strategy. But they stand out in one way: They use mobile devices more than other consumers and desktops less.

Hispanics, or Latinos (which kindly includes my native country, Brazil, where we speak Portuguese), have been a strong influence in the US economy for decades. As an integral part of the workforce seeking the “American Dream,” more and more Latinos tried, as time went by, to “fit-in” to the American culture to succeed and achieve that Dream. Latino parents would only speak English with their kids, so they would fit-in in school. When American neighbors came to visit, they made sure to serve peanut butter and jelly sandwiches for the kids and hot dogs for the adults (“keep the tamales in the fridge, Mi Amor!”). You get the picture.

CMO Adriana Lynch discusses acculturation and what business leaders need to know in order to capture their share of the growing U.S. Hispanic spending. Read the full article on Digital Commerce 360.

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.