Jim Plewa to work with Chief Outsiders healthcare, medical device, imaging, and healthcare technology industry clients to develop insights and strategies for revenue growth, expand market share, and penetrate new markets.

SAN FRANCISCO, CA – Mar. 19, 2025 – Jim Plewa, a senior sales executive with a track record of growing revenue and profitability through execution and sales process optimization, will now apply his extensive healthcare, medical device, imaging, and healthcare technology industry expertise to take client sales to the next level as a Fractional CSO for Chief Outsiders. Recently, Plewa joined Chief Outsiders’ team of more than 120 Fractional Chief Sales Officers (CSOs) and Fractional Chief Marketing Officers (CMOs).

“A highly principled relationship builder, Jim positions organizations for the next stage of growth through team collaboration, responsiveness, and trust,” said Karen Hayward, Managing Partner, Chief Outsiders. “We are thrilled to add his deep healthcare industry experience to our team of battle-tested CSOs.”

According to the Chief Outsiders website, Plewa drives revenue growth and profitability through execution of strategic plans and sales process optimization. A C-Level sales leader proficient in global business transformation, he builds long-term customer relationships that enable CEOs to achieve revenue objectives and is skilled in M&A processes and integration.

Healthcare Sales Leadership

At Chief Outsiders, Plewa works with the CEOs of early-stage and mid-market healthcare companies to accelerate sales growth. For example, prior to joining Chief Outsiders, he overachieved the global revenue plan in a middle market PE-backed company, posting 30% growth in the first two years while doubling business by year three. He also achieved double-digit pre-tax earnings growth while driving divisional strategy in the Western US for a Fortune 15 diversified healthcare technology firm.

Plewa is the former Chief Sales Officer of Performance Health, a privately held vertically integrated manufacturer/distributor with a global leadership position in rehabilitation, recovery and sports medicine. He also served as CEO/Executive Director of Pacific Brain & Spine, an independent neurosurgical group practice, and SVP Global Sales & Customer Care for NDS Surgical Imaging, a $110 million medical device company.

Other sales leadership roles filled by Plewa include Chief Executive Officer/Board Director, Sanarus Technologies, Inc., Chief Commercial Officer, Dataphysics Research, Inc., and SVP of Allegiance Healthcare/Cardinal Health where he led a business unit responsible for nearly $1 billion in revenue with over 1,000 employees.

To support his successful sales leadership career, Plewa earned a B.S. in Accountancy from the Gies College of Business at the University of Illinois at Urbana-Champaign, in Champaign, Illinois.

About Chief Outsiders

Chief Outsiders, the nation’s leading provider of fractional marketing and sales services, delivers the resources and talent that mid-sized companies need to drive new growth.

The firm’s cohesive team of more than 120 fractional executives offers instant access to a diverse pool of experience and talent, dedicated to driving clients’ sales and marketing strategy. Team Outsiders^TM uses this same expertise to deliver on-demand execution with an emphasis on efficiency and flexibility. GrowthGears^SM OS, the industry’s first AI-powered growth platform, integrates both the comprehensive strategy of the fractional executives and the precise execution of Team Outsiders^TM with a transparent, client-friendly interface built around Chief Outsiders’ proven GrowthGears^SM process.

For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, please visit www.chiefoutsiders.com.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com