Veteran consumer sales executive joins Chief Outsiders to drive top-line sales growth and bottom-line impact for clients with customer-centric, data-driven strategies and high-performing teams
COLUMBUS, OH – Jan. 28, 2025 – Dennis Hupp, a strategic senior sales executive, will now apply his extensive consumer industry knowledge to take client sales to the next level as a Fractional CSO for Chief Outsiders. Recently, Hupp joined Chief Outsiders’ team of more than 120 Fractional Chief Sales Officers (CSOs) and Fractional Chief Marketing Officers (CMOs).
“As a strategic senior executive, Dennis balances data-driven decision-making with empathy by seeking first to understand, building trust, and collaborating cross-functionally to gain strategic and organizational alignment,” said Slade Kobran, Managing Partner, Chief Outsiders. “We are excited to add his extensive consumer industry experience to our team of battle-tested CSOs.”
With proven sales leadership experience in diverse consumer industries and channels, Hupp leverages his analytical skills to translate data and insights into customer-centric strategies that profitably grow sales, distribution, and market share. He has built high-performing teams from nearly scratch, restructured teams and reallocated resources to optimize performance and ROI, implemented new capabilities, tools, and processes, and orchestrated M&A integration.
Consumer Sales Leadership
At Chief Outsiders, Hupp works with the CEOs of B2B and B2C companies to accelerate profitable sales growth. For example, prior to joining Chief Outsiders, he grew net sales 19%, increased gross profit 35%, and improved operating income 30% at a private equity-backed CPG company. At a family-owned apparel company, Dennis increased sales in key channels 16% and improved overall customer profitability 11%.
Most recently, Hupp served as Senior Vice President, Omnichannel Sales & Marketing at Highlights for Children, Chief Commercial Officer for Slingshot Coffee Company, and President & Chief Commercial Officer at SunTree Snack Foods.
Hupp also served previously as Divisional Vice President, Sales at Williamson-Dickie Manufacturing Company, Senior Vice President, Sales & Marketing for FlixChip Corporation, Senior Vice President, Sales at Universal Music Group, and as Director & Walmart Team Leader for The Walt Disney Company.
Dennis’ corporate background is complemented by entrepreneurial experience at middle-market, private equity-backed, family-owned, and founder-led companies. Prior to his successful sales leadership career, Hupp earned a Bachelor of Arts in Communication, Sales and Marketing Concentration from Miami University in Oxford, Ohio.
About Chief Outsiders
Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs identify and deploy the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.
Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 2,000 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for ten consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com