Experienced SaaS and private equity sales executive joins Chief Outsiders to develop new growth strategies and revenue models for clients that increase company valuation

SACRAMENTO, CA – July 13, 2023 – David MacIntosh, a senior sales executive in B2B SaaS environments across a variety of industries, will now apply his extensive private equity and industry knowledge to take client sales to the next level as a Fractional CSO for Chief Outsiders. Recently, Macintosh joined Chief Outsiders’ team of more than 120 Fractional Chief Sales Officers (CSOs) and Fractional Chief Marketing Officers (CMOs).

“Dave works with CEOs in SaaS, information and media, real estate and construction, healthcare, professional services, retail, and public sector industries to accelerate value growth,” said Karen Hayward, Managing Partner, Chief Outsiders. “We expect our clients to benefit greatly from his SaaS and private equity sales leadership experience.”

MacIntosh now applies his 25 years’ experience in revenue strategy, execution, and management combined with operator experience in private equity portfolio companies to expand revenue and value growth at client companies. He excels in B2B SaaS environments across a variety of industries developing new growth strategies, go-to-market structures and revenue models while focusing on execution to drive rapid growth.

SaaS and PE Sales Leadership

At Chief Outsiders, MacIntosh works with the CEOs of early-stage and mid-market companies and private equity leadership to accelerate sales growth. For example, prior to joining Chief Outsiders, he increased ARR 1,025% and generated more than $135 million in corporate value for a real estate information and media company by developing data monetization and commercialization strategies.

MacIntosh also rolled out a demand-based pricing strategy and an automatic renewal contract process that increased and solidified $10 million of ARR for a PE owned information and media company.

MacIntosh gained recent sales leadership experience as the Fractional CRO/Revenue Executive at Impactedge, EVP, Data Sales for Govexec, and Sr. Global Partnership Executive at the Health Information Management Systems Society. Previous roles include CEO at PT Genie, Chief Revenue Officer for Metrostudy, Inc., and Co-Founder at Bay Retail Enterprises.

To jumpstart his successful sales leadership career, MacIntosh earned a Bachelor of Science in Business/Entrepreneurship from The University of Southern California, in Los Angeles, California.

About Chief Outsiders

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. 

Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.

“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com