Tom Peterson, a business strategist with 25 years of proven success to develop and execute omni-channel growth strategies for clients as a Chief Outsiders fractional CMO.
NASHVILLE, TN – July 16, 2024 – Tom Peterson, a growth-focused Marketing Leader, will now apply his extensive consumer products and services, recurring subscription-based industry, and multi-unit franchising experience to drive client sales growth as a Fractional CMO for Chief Outsiders. Recently, Peterson joined Chief Outsiders’ team of more than 120 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).
“Tom employs big data and advanced marketing analytics and insights to identify unmet customer needs and optimize marketing strategies,” said Paul Sparrow, South Region Managing Partner, Chief Outsiders. “We’re excited to add his deep consumer industry experience to our battle-tested network of marketing professionals.”
As a Chief Outsiders -focused Fractional CMO, Peterson brings deep industry experience to drive growth at client companies. He develops and executes omni-channel strategies to support sales, brand awareness, and full customer lifecycle growth. With 25 years of proven success, he transforms go-to-market strategies into high-converting campaigns that align with business objectives. His focus on closed-loop measurement ensures effective customer acquisition and retention, ultimately maximizing revenue and profits.
Consumer Marketing Leadership
At Chief Outsiders, Peterson works with the CEOs of middle-market consumer products companies to accelerate sales and market share growth. For example, prior to joining Chief Outsiders, as Chief Marketing Officer at Lazydays RV, he doubled revenue to $1.3 billion and increased EBITDA 5x to $144 million in less than three years. And as Chief Marketing Officer at Aaron’s, he generated an incremental $300 million in revenue in two and a half years.
Peterson has also served as Founder/Chief Marketing Officer for TruCMO LLC, Chief Marketing Officer at YouFit Gyms, Chief Marketing Officer/Executive Consultant for Ovation Brands, Chief Marketing Officer at Krystal, and Senior Director of Marketing for Arby’s. Prior to his successful executive marketing career, Peterson earned a BS in Business Administration from Slippery Rock University in Slippery Rock, Pennsylvania and participated as an NCAA Varsity Football Athlete.
About Chief Outsiders
Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs identify and deploy the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.
Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 2,000 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for ten consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com