Concannon has helped start, pivot, build, and successfully exit national, and investor-sponsored middle market and startup companies in B2C, B2B, and D2C sectors

CLEVELAND, OH – April 4, 2023 – Leading CPG, healthcare, and ecommerce Chief Marketing Officer Mike Concannon is part of the team of more than 125 fractional Chief Marketing Officers (CMOs) at Chief Outsiders, one of the nation’s top marketing consulting firms focused on strategic growth.

Concannon – who has led exits and turnarounds for businesses in high-growth, turbulent, and complex environments – is available for fractional client engagements with the mid-market businesses that comprise Chief Outsiders’ client base.

Adept with both B2B and B2C businesses, Concannon has grown sales, revitalized brands, and maximized private equity value for a host of well-known businesses.

As the VP of Marketing at Schering Plough Consumer, Concannon breathed new life into the stagnant Coppertone brand – increasing sales $91 million, +68%, and EBITDA from 1% to 17%, while reducing supply chain costs by 50 percent, which added $75 million to brand profit.

In earlier engagements as VP of Sales at Johnson & Johnson Consumer, he drove the turnaround of a $650 million division to generate the first annual profit in 5 years. As Vice President of Merchandising at Drugstore.com and Beauty.com, he launched and scaled the business from $0 to $140M in three years, taking the company public.

Most recently, as VP of Marketing at investor-sponsored Sunless, Inc., Concannon generated sales of $50 million with 19% EBITDA, resulting in a successful exit of the professional B2B and B2C beauty and skincare company.  

“Mike impacts the entire business,” said Shannon Spooler, Managing Partner, Chief Outsiders. “He builds growth engines by creating competitive advantage via valuable customer/market insights, distinctive new products/offerings, ownable positioning, persuasive messaging, omnichannel go-to-market plans, and disciplined financial metrics.”

Concannon holds a B.S. in Business and English from Spring Hill College.

About Chief Outsiders

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. 

Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.

“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com