Jeff Larson, a consumer-centric marketer who applies both the “art and science” of marketing to grow iconic brands to make big things happen for clients as a Chief Outsiders fractional CMO.

ORLANDO, FL – Feb. 27, 2025 – Jeff Larson, an accomplished marketing executive with a track record of driving business results for some of the world’s most iconic brands, including Princess Cruises, Disney Parks, and Golf Channel, will now apply his extensive consumer, travel, and entertainment industry experience to accelerate client revenue growth as a Fractional CMO for Chief Outsiders. Recently, Larson joined Chief Outsiders’ team of more than 120 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).

“Jeff’s secret to ‘unlocking the magic’ is his ability to connect with consumers and create powerful brand stories rooted in business strategy and consumer insight,” said Paul Sparrow, South Region Managing Partner, Chief Outsiders. “We’re thrilled to add his deep consumer industry experience to our battle-tested network of marketing professionals.”

A consumer-centric marketing executive, Jeff balances the “art and science” of marketing by bringing a combination of strategic, analytical and creative skills to every marketing challenge he tackles, ensuring the right message is delivered at the right point in the consumer journey.

Consumer Marketing Leadership

As a Chief Outsiders consumer focused Fractional CMO, Larson brings deep industry experience to drive growth at client companies. For example, prior to joining Chief Outsiders, as Senior Vice President, Marketing and Brand Strategy at Princess Cruises, he drove record levels of demand and bookings after repositioning the cruise line as the Love Boat. And as Vice President, Marketing Strategy at Disneyland Resort, he drove an 85% increase in resort-wide revenue over 5 years, delivering 5 years of record revenue with restored margins and less reliance on discount pricing.

Larson’s executive marketing experience also includes Vice President, Consumer and Business Engagement, Golf Channel, as well as other executive leadership roles for Walt Disney Parks and Resorts including, Vice President, Content Planning & Development, and Vice President, Global Advertising.

To support his successful executive marketing career, Larson earned a BS Degree in Business Administration and an MBA with an Emphasis in Marketing from the University of Minnesota, Carlson School of Management in Minneapolis, Minnesota. He also completed Digital Marketing Strategies: Data, Automation, AI & Analytics at the Northwestern University, Kellogg School of Management in Evanston, Illinois.

About Chief Outsiders

Chief Outsiders, the nation’s leading provider of fractional marketing and sales services, delivers the resources and talent that mid-sized companies need to drive new growth.

The firm’s cohesive team of more than 120 fractional executives offers instant access to a diverse pool of experience and talent, dedicated to driving clients’ sales and marketing strategy. Team Outsiders^TM uses this same expertise to deliver on-demand execution with an emphasis on efficiency and flexibility.  GrowthGears^SM OS, the industry’s first AI-powered growth platform, integrates both the comprehensive strategy of the fractional executives and the precise execution of Team Outsiders^TM with a transparent, client-friendly interface built around Chief Outsiders’ proven GrowthGears^SM process.

For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, please visit www.chiefoutsiders.com.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com