Tom Peterson, a business strategist with 25 years of proven success to develop and execute omni-channel growth strategies for clients as a Chief Outsiders fractional CMO.
7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.
6.19.2024 — Michael Regnier, a highly accomplished executive sales leader with a proven track record of driving revenue growth, joins Chief Outsiders to help transform growing healthcare companies
6.10.2024 — Experienced Global SaaS and Technology sales executive joins Chief Outsiders to build and mentor global sales leaders, increase profits, and scale ARR at client businesses
6.3.2024 — Increase revenue, reduce overhead, save time, and enhance customer experience with AI technology. Read the Article here.
5.29.2024 — Find out how high-performing sales and marketing leads to better outcomes for investors Read the Article here.
4.23.2024 — Successful consultant, C-suite executive, and AI-focused PhD will direct the integration of AI and traditional marketing and sales to drive client growth as a Chief Outsiders fractional CMO & CSO
4.22.2024 — Accomplished senior marketing executive returning to Chief Outsiders to work with technology, SaaS, professional services, finance, and private equity companies to drive client growth as a fractional CMO.
4.4.2024 — An introductory guide for luxury brands who intend to stay at the forefront of customer experience via the adoption of AI. Read the Article here.
4.4.2024 — CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote from within. Read the Article here.