Experienced executive marketing leader to leverage the power of communities, brand advocacy, and wrap-around marketing mixes to drive sustainable growth as a fractional CMO 

SAN FRANCISCO, CA – March 2, 2023 – Doug Bell, A 20-year marketing veteran, will now apply his extensive SaaS and technology industry experience to deliver immediate client revenue growth as a Fractional CMO for Chief Outsiders. Recently, Bell joined Chief Outsiders’ team of more than 125 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs). 

“A gifted strategist, storyteller, and hands-on leader, Doug drives revenue growth across best known brands and nimble startups while leading category development,” said Karen Hayward, Managing Partner, Chief Outsiders. 

As a new Chief Outsiders Fractional CMO, Bell intends to balance positioning, community, advocacy, product and partner marketing, demand generation, brand development, and sales enablement to increase revenue and market share for clients. Organizations looking for breakout growth while facing diminishing returns from their existing go-to-market approach seek Doug’s help.  

SaaS and Technology Marketing Leadership 

At Chief Outsiders, Bell works with the CEOs of middle-market SaaS, and technology companies to accelerate sales and market share growth. For example, prior to joining Chief Outsiders, as Global VP of Marketing at Automation Anywhere, he delivered $70 million in ARR growth re-positioning the company from desktop automation to robotic process automation.  

As the CRO of Determine software, he tripled its pipeline and doubled quarterly ARR by creating a sales development team and an inbound demand generation machine. As VP of Marketing & Alliance for Arena Solutions, he created 4x pipeline growth while reducing sales cycles by 50% by focusing on SMB manufacturers with integrated community, customer marketing, and brand advocacy programs. 

Bell’s executive marketing experience includes five years at Searchmetrics, where he served as Chief Marketing Officer and VP of Marketing Americas. He also served as Chief Marketing Officer at LeanData and Director of Product Marketing at I-many. Prior to his successful marketing career, Bell earned a BS in Finance from Drexel University's LeBow College of Business in Philadelphia, Pennsylvania. 

About Chief Outsiders

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. 

Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.

“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com