News & Press Releases

Healthcare Business Executive to Drive Innovation, Growth Opportunities, and Enduring Value for Chief Outsiders Clients

Written by The Chief Outsider | 9.12.2023

Visionary leader to identify and develop growth and new ventures opportunities for clients as a Chief Outsiders fractional CMO

CHICAGO, IL – September 12, 2023 – Chuck Dushman, a proven B2B, B2C, and B2B2C healthcare business executive, will now apply his extensive consumer healthcare, B2B Account Based Marketing, and non-profit industry experience to drive client revenue growth as a Fractional CMO for Chief Outsiders. Recently, Dushman joined Chief Outsiders’ team of more than 120 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).

“A visionary leader with entrepreneurial insight, Chuck creates enduring value through market-driven insights that produce differentiated strategies,” said Sharon Spooler, Managing Partner, Chief Outsiders. “We’re excited to add his innovative healthcare business experience to our battle-tested network of marketing professionals.”

As his track record demonstrates, Dushman drives successful innovation, strategic and go-to-market planning, integrated and account-based marketing strategies, and alliances with industry leaders. A lifelong technologist, he develops processes and systems to identify and vet opportunities, align sales and marketing teams, and drive incremental revenue . As a Chief Outsiders Healthcare focused Fractional CMO, Chuck brings deep industry experience to drive growth at client companies.

Healthcare and Medical Device Marketing Leadership

At Chief Outsiders, Dushman works with the CEOs of middle-market healthcare and B2B companies to accelerate sales and market share growth. For example, prior to joining Chief Outsiders, as Vice President Sales Strategy and Operations at Wellness Coaches, he won $30 million in contracts in just five months developing infrastructure, processes, and systems that incorporated innovative technologies.

As head of Retail Marketing and the New Business Innovation Group at Omron Healthcare, he generated over $100 million revenue through the launch of initiatives into new business segments. Recently, he served as Founder and Principal of Euphoria Group, LLC and Vice President Strategy, Innovation and Business Development for Patient Services, Inc.

Dushman’s executive marketing experience also includes Vice President Marketing and Business Development at MD Labs, President & CEO for GOhear LLC, and Chief Marketing & Operations Officer at Sonrisas Plan Dental. Prior to his successful marketing career, Dushman earned a B.S. in Quantitative Business Analysis and an MBA in Marketing and Finance from the Indiana University, Kelley School of Business in Bloomington, Indiana.

About Chief Outsiders

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs identify and deploy the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. 

Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,850 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for ten consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.

The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com