The Executive Leadership team of the Nation’s largest provider of Fractional CMO and CSO services unanimously votes to promote Anka Twum-Baah to Partner

RALEIGH, NC – Sept. 30, 2024 – Chief Outsiders, the nation’s largest provider of Fractional Executive Services to grow mid-market companies, recently promoted Anka Twum-Baah from the position of CMO to Partner. With this promotion, she joins an elite group of marketing and sales executives with a strong track record of driving top-line growth for SMBs.

“As one of our youngest Partners, ” stated Art Saxby, CEO, Founder and Principal, “Anka hit the ground running with the ability to quickly demonstrate expertise in marketing, business strategy, product, and organizational leaderships for SMBs looking to enter the next phase of growth.” While operating as a Chief Marketing & Growth Officer, Anka has been able to work closely with C-Suite, Private Equity Boards, and Investors to solve some of the most complex problems facing mid-market businesses. "Anka has partnered with leadership in a variety of industries such as B2B Tech/SaaS, Financial Services, Professional Services, Retail/eCommerce, and mission-based businesses, while supporting her colleagues internally and conducting workshops for CEOs."

“I’m truly grateful for the opportunity to leverage decades of experience across several industry verticals to help businesses expand and reach their next level of profitability,” said Anka Twum-Baah. “There’s a level of excitement when driving growth within dynamic businesses. While each client requires a tailor-made approach, I enjoy the opportunity to work alongside my clients and celebrate their successes.”

Anka Twum-Baah has over 25 years of experience leading high-impact initiatives and teams across an array of disciplines. She has worked globally with Fortune 500 companies such as Microsoft, Amazon, Marriott International and American Express. In addition, she has launched start-ups and regularly coaches C-suite leaders within early-stage and mid-stage ventures around the world.

For more information on how Anka can help you or your colleagues reignite company growth, connect with her directly at anka@chiefoutsiders.com or visit chiefoutsiders.com.

About Chief Outsiders

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs identify and deploy the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. 

Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,850 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for ten consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.

“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.

CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com