Businesses are struggling today from a marketing and business development standpoint because what worked two or three years ago is not working today. In today's world of consumer connectivity, you need to beef up your communications strategy or get left behind. Whatever business you're in you have a story to tell. But, the complexity of getting that story out in the face of social media and an ever increasing number of connected devices causes companies to constantly be evaluating their traditional communications strategies. The eBook entitled "What Successful Companies Know About Social Media Communications Strategy That You May Not," released today by Greg Spindler and Mike Magolnick is designed to help business leaders improve their communications strategies and design a communication plan for the future.

"I was intrigued why so many companies today treat social media engagement as a tactic with no way to understand the return on investment or to relate it the core mission of the company. I have always been an advocate of developing a strong communications strategy and plan, but today with the advent of social media and mobility with all its implications both internally and externally, I believe a social media communications strategy needs to be the pinnacle marketing strategy," Spindler said.

The free eBook available on the Chief Outsiders website describes: 

• What's Changed In The Past Few Years?
• 8 Reasons Why You Need A Social Media Communications Strategy And Plan In Today's Business Environment
• Neuromarketing And Social Media Content
• Social Media Skills Every Business Leader Needs
• Today's Digital Marketing Communications Options
• Which Social Media Network Is Right For My Business?
• Template for Developing a Communications Strategy and Plan

“Mr. Spindler is a thought leader in our community of marketing experts" said Chief Outsider principal and founder Art Saxby. “This is groundbreaking work,” Saxby added. “Mr. Spindler lays out the reasons why so many things have changed in marketing today and provides a solution that every company can implement.”

About Greg Spindler
Greg Spindler is a CMO with Chief Outsiders and is located in the Dallas Fort Worth area. A high-impact marketing and business development professional, Greg has demonstrated throughout his 30-year career an uncanny ability to create effective strategies and implement plans to ensure a company's commercial success. His continuing professional development in both domestic and international markets has given him a unique ability to identify issues, formulate plans and implement with decisive action.

About Mike Magolnick
Mike Magolnick is a Bestselling Author and Public Speaker in the field of Social and Digital Media. He has extensive experience with marketing, sales, brand management, strategic analysis/intelligence and business planning. As a social media pioneer, Mike is among the most connected people in the world with a personal reach of more than 30 million people. Mike has been a recognized expert in the Internet industry having appeared in the Wall Street Journal, the New York Times, American Venture Magazine, Direct Selling News, Entrepreneur Magazine, eCommerce Times, The American Business Journal, Daily Disruption and several other national publications.

About Chief Outsiders 
Chief Outsiders, headquartered in Houston, TX, is unique among strategic marketing consulting firms, taking growth and mid-sized companies to the next level with outsourced CMO services. Unlike most marketing consulting firms, Chief Outsiders believes that delivering marketing strategy creates very little value by itself. The value is created by helping the organization implement the growth vision.

Regional offices serve clients across the country and are located in Texas, Pennsylvania, New York, New Jersey, Connecticut, Massechusetts, South Carolina, California, Nevada and Georgia. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as KBC Engineering, Alen Air Purifiers, Bethyl Labs, NetworkIP, Blickman, and Certified Steak & Seafood.