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    Ad Age: Canned Cocktails are the Drink of the Summer - Behind the Surge and Marketing Fueling it

    Ad Age: Canned Cocktails are the Drink of the Summer - Behind the Surge and Marketing Fueling it

    Posted by The Chief Outsider
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    The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley. Chief Outsiders Fractional CMO Stuart Foster comments on this trend. Read the Article here.

    Topics: Marketing Strategy, Fractional CMO, News

    7.22.2022

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