Howard Doherty, a progressive data-driven sales leader and developer of people and teams, joins Chief Outsiders to drive revenue and profit growth for clients
6.15.2021 — HOUSTON, TX – June 15, 2021 –While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report today by the Chief Marketing Officer (CMO) Council. Report is available for download at https://cmocouncil.org/thought-leadership/reports/c-suite-scorecard Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organization in their different areas of responsibility and functional focus. Not surprisingly, management in large and smaller enterprises differ in their views of marketing development needs, operational requirements, role and value in their organizations.
4.22.2021 — Read about a few reasons why you need a growth roadmap for your manufacturing business. Read the Full Article here.
4.8.2021 — Lunsford helps companies build data-driven, integrated marketing and business development strategies that accelerate growth
4.7.2021 — The experiences of businesses during the past couple of recessions should make diversification a high priority. Read about some best practices. Read the full Article here.
4.7.2021 — SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm
3.23.2021 — With Businesses trying to bounce back in 2021, John Baglivo from Chief Outsiders discussed ways to Achieve Revenue Growth through Marketing Acceleration. Read the full Article here.
3.23.2021 — A joint study from Chief Outsiders and the CMO Council, entitled Scaling the Value of the CMO, was released today. According to the study, over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level. The study uncovers gaps, holes and deficiencies across key functional areas in the office of the CMO. As a result, an overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. Read the full Article here.
3.18.2021 — Retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channels in order to be successful. With the right approach, tools, and technology, retailers can find success. Read the full Article here.
2.23.2021 — CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth