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Stuart Foster

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An innovative leader with world-class digital and experiential capabilities, Stuart transforms global brands and businesses to achieve revenue, profit, and market share growth. A proven team builder with the ability to deliver results, he leverages consumer insights and analytics with his deep functional skills across business disciplines. As a trusted partner in managing difficult business challenges, Stuart finds new opportunities for growth, revitalizes mature brands, creates new brands, and leads high-performing, cross-functional teams through transformational change in both private and public companies.
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Recent Posts

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

7.1.2024 | Posted by Anka Twum-Baah

 

Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.

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