News & Press Releases

Per Ohstrom

A global B2B marketing and sales driver, Per brings 20+ years of senior level marketing experience in $1-2 billion blue chip industrial companies. A servant leader, he delegates and empowers without losing focus on results. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he is a people-centered leader, an effective communicator and builder of cross-functional teams. A strong team player and creative problem solver, Per deals comfortably with ambiguity and is effective in matrix organizations.

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Veteran SaaS and FinTech Sales Leader to Accelerate Global Sales for Chief Outsiders Clients

2.13.2026 | Posted by The Chief Outsider

With a track record of sales achievement across all sizes of companies, financial institutions and SaaS companies, Calvin Steinhoff joins Chief Outsiders as a fractional CSO to Grow Sales for SaaS and FinTech Clients.

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Concrete Decor: Trade Shows Ramp Up: Are You Ready?

5.27.2021 — Trade shows are making a comeback. Per Ohstrom takes a look at planning, executing and following up on highly effective shows. Let’s also explore what metrics to use for success. Read the full Article.

Young Upstarts: Top 5 Things CMOs Will Be Expected To Manage In 2021

4.29.2021 — CMOs will have a lot on their plates in the near future. The annual survey by Chief Outsiders identified the following top five things CMOs are expected to manage in 2021. Read the Article here.

Concrete Decor: Scope Out Market Opportunities

4.16.2021 — CMO Per Ohstrom shares a five-step process for scoping opportunities and devising a strategic planning process. Read the Article here.

Concrete Decor: Are you competitive? Do a SWOT analysis and find out

2.18.2021 — SWOT analyses can help you improve your business. They also come in handy when sizing up a new, or maybe a fast-growing, competitor. Read the Article here.

Concrete Decor: Get ready for the new year with a 2021 marketing plan

1.5.2021 — As markets gradually start emerging from COVID-19, a good solid market presence will become more important than ever. Read the Article here.

Concrete Decor: Sales and Marketing Two Sides of the Same Coin

11.5.2020 — Marketing works on a longer term and should always have a market-based view. The sales function operates on a shorter horizon and has a more tactical, customer-focused view. Read the Article here.

Concrete Decor: Don’t wait for the new normal: It’s already here

8.19.2020 — The pandemic has a hold on the economy, nonresidential projects are postponed or canceled, and it’s safe to say COVID-19 won’t go away anytime soon. It’s anyone’s guess if our elected officials will be able to coordinate a response without damaging the economy further.

Authority Magazine: How To Survive And Thrive During A Time Of Crisis; 5 Lessons I Learned From My Military Experience

6.18.2020 — In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.