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Kimberly Salzer

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With 25+ years of experience at increasingly senior levels, Kimberly focuses on demand creation to drive profit through great product, acquiring users, creating desire and leading talented teams. Driving innovation to ensure the cycle continues, she helps companies develop strategies and build brands for long-term growth and sustainability. As a consultant, Kimberly has advised various high growth companies in a variety of environments spanning Fortune 500 to start-ups on brand strategy, growth marketing, organizational structure, and business development.
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Recent Posts

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

7.1.2024 | Posted by Anka Twum-Baah

 

Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.

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