News & Press Releases

Jennifer Apy

With a keen focus on driving ROI and shareholder value, Jennifer thrives on building long-lasting relationships while developing new channels and strategic product marketing opportunities to accelerate business growth. A 30-year marketing veteran, she cultivates key customer and market insights to guide effective marketing and customer-centric product development for a broad range of B2B and B2C companies from Fortune 500 to startups. While driving top-line business results, Jennifer tests and scales new initiatives to formulate a cost-effective marketing mix, and mentors cross-functional, global teams to success.

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Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth

9.17.2026 | Posted by The Chief Outsider

Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.

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YFS Magazine: How Business Leaders Can Pivot Out of Turbulent Times

7.22.2022 — When the market throws a curveball, it seems like there's no light at the end of the tunnel. However, resilient business leaders find a way to pivot. Read the Article here.

YFS Magazine: How to Go Viral: When Customers Sell For You

4.5.2022 — In viral marketing, the key ingredient to get people talking about your brand is what I call your “V-Factor” (viral-ness factor). Here's how to find yours. Read the Article here.