News & Press Releases

Doug Reifschneider

A dynamic results-oriented, data-driven professional, Douglas drives nationwide growth through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position. With 25+ years of executive marketing experience, he strengthens brand equity with resonating positioning strategies via successful marketing programs and innovative marketing campaigns that boost revenues. An innovative leader with strong team building and collaboration skills, his strategic initiatives generate substantial shareholder and franchisee value, and open new revenue opportunities.

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

7.1.2024 | Posted by Anka Twum-Baah

Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.

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Modern Restaurant Management: How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

2.1.2022 — Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. Find out what marketers of fast casuals can do to bring people back to their brick-and-mortar locations. Read the Full Article here.

PMQ Pizza Magazine: 12 Trends That Will Impact the Restaurant Industry in 2021

12.1.2020 — Restaurant marketing strategy, design and internal systems will evolve for independents and chains alike in the coming year, says Doug Reifschneider of Chief Outsiders. Read the full Article.

Restobiz: Restaurants CEO's 3 tips for success during COVID-19

9.18.2020 — How to improve customer experience, capitalize on new opportunities, and implement innovative technologies. Read the Article here.

PMQ.com: 5 Leading Restaurant CEOs Offer 3 Tips for Success in the COVID-19 Era

9.16.2020 — Industry leaders recommend focusing on improving customer experience, capitalizing on new opportunities, and incorporating innovative technology.

Retail Customer Experience: The 7 Rs of resiliency programs

6.9.2020 — The COVID-19 crisis is changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.

Canadian Packaging: The 7 Rs of Resiliency Programs

4.13.2020 — The current COVID-19 crisis is already changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.

Today's Restaurant: How Should Restaurants Deal with Coronavirus Consequences

3.23.2020 — The Coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially looming given the industry’s dependence on foot traffic and forced closure by some cities.

Canadian Pizza Magazine: How should restaurants deal with coronavirus consequences?

3.18.2020 — The coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially challenging given the industry’s dependence on foot traffic and forced closure by some provinces and cities.