News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth

9.17.2026 | Posted by The Chief Outsider

Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.

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Digital Growth Leader, Strategic Brand Builder Joins Chief Outsiders to Deliver Client Revenue Growth

9.8.2026 — Leah Smith to drive brand awareness, customer acquisition, and sustained revenue growth across hospitality, lifestyle, and experience-driven brands as a Chief Outsiders fractional CMO.

Technology and B2B Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

9.3.2026 — Brian Vail builds and scales modern marketing teams that align brand, demand generation, and digital strategy to drive client revenue growth as a Chief Outsiders fractional CMO.

Growth-Focused CMO & GM Marketing Executive Joins Chief Outsiders to Accelerate Client’s Profitable Growth

8.21.2026 — Kelly Megel to partner with CEOs to accelerate growth across consumer products, technology, retail, and financial services companies as a Chief Outsiders fractional CMO and Executive Coach & Advisor.

Chief Outsiders Names Dawn Werry President

7.6.2026 — Leadership move supports the firm's expansion from fractional CMO pioneer to fully integrated growth system

Consumer Marketing Executive Joins Chief Outsiders to Drive Client Revenue Growth and Deliver Successful Exits

6.16.2026 — With 20 years of P&L leadership, Nando Zucchi partners with CEOs to build brands that win in the market and drive measurable financial results as a fractional CMO.

Battle-Tested Growth and Commercialization Executive Joins Chief Outsiders to Build Client Enterprise Value

6.10.2026 — Juli Bark to help CEOs accelerate growth, commercialize innovation, and strengthen go-to-market performance.

Industrial Marketing Leader Returns to Chief Outsiders After Successful Client-Side CMO Leadership

6.2.2026 — Former Fractional CMO Rejoins Chief Outsiders Following Three Years Leading Commercial Growth as a Full-Time Chief Marketing Officer.

Tech-Savvy Growth Driver Joins Chief Outsiders to Deliver Triple-Digit Client Revenue Gains

5.21.2026 — R. Scott Harris builds modern marketing and revenue organizations and scalable go-to-market engines that convert demand into compounding growth as a Chief Outsiders fractional CMO.

Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients

4.2.2026 — Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.