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Anka Twum-Baah

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Anka works with CEOs at financial services, technology, SaaS, travel, and retail companies to drive topline growth, scale and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. With over 25 years of experience within start-up and Fortune 500 companies, Anka has proven success in leading B2B, B2C and B2B2C marketing teams while connecting the efforts of sales, product, engineering, and operations.
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Recent Posts

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

7.1.2024 | Posted by Anka Twum-Baah

 

Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.

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