featured

Adriana Lynch

Picture of Adriana Lynch
Strategy and brand management leader Adriana Lynch has more than 20 years of global experience in the consumer products, healthcare, skin care, leisure, hospitality, and food industries. She joins Chief Outsiders as a fractional CMO after serving in roles as Director of Strategic Brand Management at The Walt Disney Corporation, VP of Family Meals and Multicultural Marketing at ConAgra Foods, and CEO of the HearAid Foundation. Her brand positioning and international experience led her to work with well-known brands such as Pillsbury, Haagen-Dazs, and Disneyland Resort, where she utilized her deep knowledge of Latin culture, cultural consumer needs, and consumer behavior to move into new markets, launch new products, and maximize revenues. Lynch is a Harvard Business School graduate and speaks fluent English, Spanish, and Portuguese.
Find me on:

Recent Posts

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

7.1.2024 | Posted by Anka Twum-Baah

 

Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.

Read More